Luxury and beauty industries .Addison rae x american eagle overall. Addison generat an impressive $4.26 million in miv® for american eagle in the six months we track. Marking one of the highest results we’ve seen so far in our #knowyourmiv series. The average miv® per post was equally impressive at $6.9 million across 618 publications. This incrible result is something we will probably get us to with the next tiktok campaigns we will analyze. As the platform allows for an extremely wide reach. The new discoveries page also looks different. As videos are suggest to users bas on their interests and interactions with other similar content. Meaning videos are much more personaliz and target. Which could work in its favour. Of brands.
Way. On Platforms Like Bilibili , Meipai
Let’s now see what the most important posts of addison rae’s partnership on tiktok were. The mickey mouse holiday collection promot by addison rae the best performing post overall saw addison returning to the “roots” of her tiktok success with a dance challenge. In this video. The tiktok creator danc next to the mickey mouse cartoon. Promoting the new american eagle collection in collaboration with disney . The post start a new dance trend that was easy for her followers to replicate and share. And b2b email list then includ the brand tag using their hashtag and music track. Furthermore. By trying to replicate the dance of addison’s video on the platform. Users
and Yi Zhi Bo (and Many Others)
Are shown the soundtrack creat by american eagle and disney. Which is a further advantage for the brand which can acquire greater visibility when the trend should go viral.Currently. The video has 5.2m likes and 44.3m views – the music track has been us 657 times since the release AWB Directory of addison . Total miv®: $673.761 ‘mom jeans with mom’ addison’s mom is a fan favorite of her videos and this content play on the mom jeans trend was no exception. The duo brows their favorite jeans from american eagle’s mom line in a fun lookbook-style video. With the hashtags #aejeans and #aepartner. And rack up 8k shares and 33.1k comments . Total miv®: $613.865 if jeans
