Business email address Get in your inbox. See terms. Add to your Google News feed. Google News Related stories The latest jobs in Salesforce winter 2024 release: The business executive’s guide What is digital asset management and how can it help you? Marketo’s September 2023 releases: A manager’s guide How experimental marketers can drive utilization New on Meta launches genAI features for ads 3 ways
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the gap in marketing analytics New GA4 features improve security and report accuracy The latest jobs in How Georgia-Pacific connects with business email list customers on retail media networks About the author Constantine von Hoffman Constantine von Hoffman Constantine von Hoffman is managing editor of MarTech. A veteran journalist, Con has covered business, finance, marketing and tech for CBSNews.com, Brandweek, CMO,
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Assess and compare it against that of other companies. Built atop RSG’s “RealScore” platform, the tool is a 15-minute survey for AWB Directory enterprise leaders to quickly self-assess within five key categories: Operations, content, data, decisioning and technology. Users then get a numeric “effectiveness score” within and across those dimensions, as well as comparisons against the industry at large. While it is free for anyone to use,
