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and Inc. He has been city editor of the Boston Herald, news producer at NPR, and has written for Harvard Boston Magazine, Sierra, and many other publications. He has also been a professional stand-up comedian, given talks at anime and gaming conventions on everything from My Neighbor Totoro to the history of dice and boardgames, and is author of the magical realist novel John Henry the Revelator. He lives in Boston

Science teams to

With his wife, Jennifer, and either too many or too few dogs.this valuable knowledge often stays confined within the MOps team, missing broader utilization. To bridge this gap, there b2b leads must be better alignment within the organization. Alignment isn’t limited to sales and marketing — it extends to marketing operations, sales operations, and data science. Collaboration empowers marketing operations to support and educate data

Advance marketing

Analytics within a data-driven framework. Dig deeper: How to align B2B sales and marketing teams 3 key areas for marketing operations AWB Directory support Here are three ways MOps teams can help bridge the knowledge gap, delivering valuable insights that benefit the entire organization. 1. Development of a data glossary MOps can create a data glossary focusing on essential marketing terms, such as scored leads, MQLs,

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