For anyone involved in digital marketing! knowing what cookies are and how they work is essential to doing their job well. At Econsultoria! a digital marketing agency ! we are no exception! and we know that cookies play a vital role in improving people’s online experience and positioning websites.
Below! we’ll explain what cookies are! what they’re used for! and how important they are for improving people’s browsing experience and personalizing content! as well as the significant impact they currently have.
What are cookies?
These are defined as temporary files stored by websites europe cell phone number list that contain specific data about users who visit those sites for the first time! from any computer or mobile device.
This data relates to the audience’s online activity! preferences! and interactions! which are used by the sites to provide a personalized and seamless experience.
How do they work?
Cookies work in a simple yet powerful way. When you visit a website! a cookie is downloaded to your browser. If you return! the site will look for this cookie and identify you! tailoring the information you see on screen based on your previous interactions.
Types of cookies
In summary! we share several classifications of cookies that can be found on the website:
According to its origin
First-party cookies: These are generated by the expand market reach today website being visited and serve to improve the user experience within its pages.
Third-party cookies: These are not generated on the website being visited! but rather by external servers. An example of this is the cookies that some social networks use to track user activity in order to advertise specific services and products.
According to its validity period
Temporary: These cookies only work while the user is browsing.
Permanent: Their lifespan is longer! meaning the files will remain on the user’s computer and will always be available whenever they decide to return to the site.
According to its function
Analytics: These cookies allow you to analyze the performance of a site with the data collected and thus measure the scope of clicks! the most successful calls to action! the website loading speed ! among others.
Preferences: These cookies allow for the storage of user customizations when visiting a site! such as language! location from which the user enters! among others.
Marketing: Marketing cookies create profiles based on visitor behavior to deliver relevant ads.
Technical: The data stored by these cookies cannot be deleted from browsers! as they optimize website performance and allow a website to manage the traffic it receives.
Why is it important to have a cookie policy on a website?
Over time! legal measures and agreements have chile business directory been adopted to maintain the privacy of user data when visiting a site! in addition to allowing users to choose! configure! accept! or deny access to that private data.
These are laws that apply according to the country where the page belongs and contemplate sanctions if they are not applied.