Google has introduced a number of new features to its search engine that are specifically designed for users in the European Economic Area (EEA). The changes are a direct response to the newly introduced Digital Markets Act (DMA) . Which aims to increase competition and protect consumer rights in the digital environment.
What’s new in Google search?
- Carousels: Users can use interactive carousels to provide clearer and more attractive search results. Especially when searching for products or services.
- Link aggregators: New link aggregators will make it easier for users to access different sources of information on a specific topic. Allowing them to quickly compare offerings from different providers and make more informed decisions.
- Flight information boxes: When searching for flight tickets. users will see clear information boxes that will contain important information about prices. flight times. and other relevant facts.
Why these changes?
The main reason for these innovations is to adapt to the requirements of the Digital Markets Act. This law aims to limit the dominant email list position of large technology companies and create a fairer playing field for smaller businesses. Google. as one of the largest players in the search market. must respect these requirements and implement changes that will lead to greater transparency and competition.
For users in Europe. these changes mean a better user experience – new features will make searching more intuitive and visually appealing. Users will have more information at their fingertips and will be able to compare options more easily. Link aggregators will give users access to a wider range of search results.
Why are these features exclusive to Europe?
Google is implementing these features in Europe due to legal obligations to comply with DMA requirements.
The DMA is new EU legislation ontraport is an online marketing solution aimed at regulating large technology companies. known as “gatekeepers” due to their dominant market position.
It went into effect in March
Requires significant changes from companies such as Google. Apple. Amazon. Meta. Microsoft. and ByteDance.
Google. as the designated gatekeeper. must modify products like search. maps. and the Android app store to comply. Gatekeepers will need andorra business directory user consent for targeted ads and to provide more accurate advertising data to business customers. They will also have to allow other app stores on their devices.
E-commerce. services above those of competitors. Messaging services such as WhatsApp and iMessage will have to be interoperable.