Gone are the days of creating a generic website cluttered with keywords designed to help you rank. Today’s consumers expect a personalized experience. And now that you know who they are and what they want, you’re ready to give them that experience.
You can use a simple platform like
WordPress to make your site easier to manage. But be aware that free templates can hurt your SEO and make your site look generic. Instead, choose to work with a website builder to create a user experience that suits your customers’ needs. While this will have an initial cost, it will have a big payoff in attracting new potential customers and helping retain customers because your existing customers will be able to find what they need.
Write and design your website with your customers’ needs first and SEO second. If you do it the other way around, you may get a lot of traffic to your site but few conversions because your site won’t speak to the customer and their needs.
Some important elements of an c level contact list insurance company website include:
- Easy to find contact information
- Downloadable forms
- Questionnaires to help understand insurance needs for quotation purposes
- Chat functionality
- A phone number to which the customer can send a text message
- Clearly define what insurance products you offer
- Secure portal for uploading forms and personal information for compulsory insurance
Opening up digital channels of communication to your customers will be essential. Even if your chat is only active during normal business hours, you will meet today’s digital consumers where they are.
Step 3: Create an Ongoing SEO Strategy
SEO is an ongoing tactic that is essential uae b2b list to digital marketing for insurance companies. You can’t just implement it when you create your website and expect it to deliver results for years to come.
You must continually develop great content and assess gaps in existing content that meets search queries and customer intent. If you stop focusing on SEO, your competitors can easily overtake you and start stealing your site’s traffic.
Start with keyword research to understand what types of things consumers are searching for. Track these keywords over the long term, but also keep an eye out for emerging keywords or areas where your competitors are doing a better job of reaching consumers than you are.
Study what others are doing and develop content that is better than theirs. Just as great websites start with the consumer in mind and SEO is secondary, great content matters.
Review monthly opportunity reports and the online academic management system makes adjust your strategy as you go. If this seems too much work, hire an expert. But be careful, because there are many people who claim to be experts who are simply creating spammy links to your site that can actually hurt your rankings. Ask for references and talk to the SEO company’s existing clients about their experiences and changes in search engine rankings.