Businesses of all types and sizes face the challenge of attracting website visitors and moving them through the customer journey. Along the way, prospects need new pieces of content and collateral to guide them along their journey. But how do you make sure they get these details at the right time?
By strategically placing links on your social media pages, you can bring potential customers and clients to your website to begin leading them down your sales funnel. This supports your organic search traffic and helps retain new visitors once you have built a relationship with them so they are frequently reminded of your brand and what it offers.
Shoppable posts reduce friction in the buying process
Many social media platforms have added buttons and links to make it easier for users to purchase from a brand directly from a social media post or profile. This eliminates the number of touchpoints needed to get a customer from purchase to completion.
You can make the video interactive by adding links to products. This way, the user can see the product on a person, not on a mannequin or a photo. And then the buying process will look the same as on your corporate website, but through a pop-up window in the social platform itself.
You will receive invaluable customer information and feedback
You may think you have a great product because it sells well. But you never hear from the customers who bought it and wonder why they don’t come back for more. Maybe there’s something about the product or service that doesn’t work particularly well, or the customer encountered friction during the ordering or delivery process, and you just don’t know about it.
But the great thing about social media is that customers are extremely honest and willing to leave feedback through this platform. And customers are likely to be unfiltered in what they say about you and your products on social media. While honest feedback may be difficult to accept at first, it will be invaluable once you learn to accept it and act on it.
Social listening helps to reveal deep truths
Monitoring your own social media page is just the beginning. You also want to use social monitoring tools to understand what people are saying about you, your industry, and your competitors on their pages. This will be some of the most honest feedback you can find. Look at brand mentions and conversations to learn more and make changes to your business to better meet customer needs.
Learn about your competitors
Getting information about your competitors can be tricky. While you can see their public website and order their products to get the best view, you won’t know how their branding and personality impact customer retention until you dive deeper.
Analyzing customer sentiment on social media will give you insight into your competitors’ customer service and country email list support, which is almost as important as the products and services themselves.
You can also look at the types of content your competitors are posting that resonate with your target audience. Learn from these viral posts to improve your engagement with your target audience.
User-Generated Content is Powerful
While you can post amazing photos and videos of your product and use cases, user-generated content is much more effective. But you won’t know that users are posting this content unless you’re on the social platforms where it’s being heard.
Reposting content from your user base will help you demonstrate the value you offer to your customers and allow the voice of the customer to shine through in your content in a way you can’t in other uae b2b list marketing channels.
Influencer Marketing Will Help You Reach Your Ideal Audience
While user-generated content is useful, so is influencer marketing. It can help you reach new audiences and grow your following. Influencers are people and pages with thousands of followers who share interests related to your products and services. These are often real people that customers connect with because they share common interests. And customers tend to trust influencers because they are normal people.
It provides an opportunity for storytelling
Perhaps one of the greatest strengths of social media is storytelling. Instead of sales posts and content that is purely promotional, you can use your social media pages to tell your brand’s story. While posting about an upcoming sale is important, it’s also important to talk about how others are using your products and services.
Make sure you are not simply posting links to buy products without telling a story. Because if that is the case, you will not see as much impact and you will not be able to take advantage of the benefits that social media has to offer.
Creating an Effective Social Media Strategy
New Light Digital keeps up with trends and stays on top of social media strategy so you don’t have to. We share these trends on our blog . If you need a social media strategy to help you take advantage of the organization’s reputation with the target audience these dozens of benefits, schedule a free consultation today .