2. Always send a welcome email to new email list subscribers
The honeymoon period with new subscribers is invaluable. Everything feels new and exciting, and their inboxes are open to your messages.
Capitalize on this enthusiasm by sending an engaging welcome email that makes them feel valued and safe. Consider offering exclusive discounts newsletter: what is it and why does a business need it? or bonus content as an incentive to sweeten the deal further.
Most importantly, make it a priority to establish two-way communication channels. Encourage subscribers to respond directly to your emails, follow you on social media for updates, and browse your blog for valuable information.
This early contact laid the foundation for motion design: why your brand should use it in your marketing campaigns a long-term, mutually beneficial relationship.
3. Use the right email copywriting techniques to keep your email list engaged
Email copywriting is underrated. Many people think they can just use everyday language or “text speak” and expect a positive response from their subscribers.
It doesn’t work like that.
In fact, your emails may be a potential buy lead customer’s first impression of your business. Sure, they visited your website and signed up, but it was likely days before they opened your email. Now , they’re looking at you with fresh and critical eyes.
Don’t let them down. Write in complete sentences, use an active first and keep your message short and sweet.
4. Don’t Ignore Your Email Subject Line – Use a Compelling Email Subject Line
-The best email subject lines compel your subscribers to open their emails. They are so enticing that people have no choice. To achieve this, you have to get creative.
Use unusual language, active verbs, and motivating cues to spark curiosity and encourage engagement. Test different subject lines by segmenting your list and comparing open rates. The results may surprise you and unlock a gold mine of engagement potential.
5. Create great automated email marketing campaigns to nurture your email leads
It’s also a good idea to engage your new and motivated subscribers with an email drip campaign . Determine where they are in your sales funnel and then send them messages that match their needs.
Best Practices for Staying Healthy Email List
It’s crucial to clean your email list regularly because a healthy email list is the lifeblood of a successful email marketing campaign. There are also other practices you can implement to prevent your list from becoming cluttered.
Here are some key practices to keep your email list clean and active:
1. Implement double opt-in
The double opt-in method is one of the best ways to ensure that only interested and engaged subscribers are added to your list. When a user subscribes to your email list, send a confirmation email asking them to verify their subscription.
This extra step helps filter out fake or invalid email addresses and ensures that your email subscribers are actually interested in receiving your content.
2. Easy unsubscription
While it may seem counterintuitive, making it easy for recipients to unsubscribe is good for the health of your email list. So include a clear, easily accessible unsubscribe link in every email.
This practice complies with anti-spam laws and allows uninterested subscribers to delete themselves, thus naturally cleaning up your list.
When users find it difficult to unsubscribe, they may get frustrated and end up marking your emails as spam. This in turn damages your sender reputation.