3. Improve segmentation
Effective segmentation allows you to tailor your emails to different groups on your email list. When you segment your subscribers based on demographics, behaviors, or preferences, you can send more targeted, relevant content.
Segmentation increases user engagement examples of successful newsletters and reduces the likelihood of subscriber inactivity. Analyze your segments regularly and adjust based on engagement metrics to ensure your emails resonate with each group.
4. Check your email regularly
Over time, email addresses may become invalid due to changes in subscriber preferences or errors.
Verify emails frequently in bulk Make sure your list contains valid and active email addresses. To do this, you can use an email validation service to check for syntax errors, domain validity, and mailbox existence.
Proactively identifying and removing how to carry out your marketing planning for 2023 with good results invalid email addresses helps prevent email bounces and delivery issues. It also helps maintain a cleaner list.
5. Keep engaging your audience
Don’t wait until your subscribers become inactive before taking action.
Send re-engagement campaigns regularly to identify and re-contact subscribers who haven’t opened your emails recently. Offer exclusive offers, content, discounts, or polls to entice them to re-engage with your brand.
Re-engagement efforts help weed out truly buy lead inactive subscribers before they negatively impact your list hygiene and email deliverability rates.
3 Email Verification Services
Email verification services automatically clean up every subscriber who provides you with their email address. This is a great way to start doing it right, and will make email list cleanup much easier in the future. Here are three services you can consider.
Email Verification
Image via Pabbly
Claiming 99 percent accuracy. Pabbly Email Verification (formerly Mailget List Cleansing) allows you to upload your list and have it cleaned and verified with the click of a button.
The cost depends on the size of your list. At the time of writing, a list with 1,000 subscribers costs only $5 to verify. For a list with 100,000 subscribers, the cost is $2,999. If your list has more than 100,000 subscribers, you must contact support .