You can perform the email cleaning process manually or automatically. The latter is usually preferred because it’s faster and more efficient , but more on that later.
What are the risks of not cleaning your email list?
If you don’t clean up your email list regularly , it will bloat. Your goal is to get your target audience to see and engage with your emails. There are several aspect was, of course, taken into account things that may be preventing you from doing that.
For example, email clients like Gmail will automatically classify your emails as spam if they think you are sending spam. This happens when people who don’t want to hear from you will send your emails to their spam folder, prompting Gmail to mark it as spam and process it.
This is the last thing you want.
Additionally, you run the risk of angering linkedin recruiter vs sales navigator offers the very audience you’re hoping to attract with your marketing strategy. If someone doesn’t want to hear from you, why would you continue to email them?
What are the biggest benefits of cleaning your email list?
There are several benefits of email list cleaning that we can explore.
Let’s look at them in detail.
1. Email Cleaning Will Reduce Your Email Marketing Costs and Increase Your ROI
Email service providers usually charge based on the size of your database. It will cost more to send an email to 50,000 people than to 5,000 people.
Therefore, from a cost perspective, it makes buy lead sense to clean up your email list. There is no reason to pay to send emails to people who are not actively engaging with your message.
Therefore, your ROI will increase. Because you only send emails to interested people, you will get more opens and clicks . It’s a win-win strategy.
2. Cleaning your email list will reduce spam complaints
You don’t want your business to be associated with the word ‘spam.’ Trust us.
Spam complaints get you added to email blacklists. This is hard to recover from, and a more effective approach is to avoid it altogether.
If you clean your email list regularly, you can rest assured that the likelihood of receiving spam complaints is fairly low. This means your messages will go where they belong: to your potential customers’ inboxes.
3. Email Cleaning Will Improve Your Open and Click Rates
Cleaning up your email list can significantly improve your engagement metrics .
Let’s say your current database contains 5,000 email addresses and your open rate is 20%. That’s not bad.
But then you cleaned up your email list. You’re down to 4,200 email addresses in your database, but your open rate has gone up to 30%. Much better!
4. Email List Cleaning Will Improve Email Deliverability and Sender Reputation
Maintaining a clean email list ensures that your emails reach valid and active inboxes . This improves your deliverability rate.
Internet Service Providers (ISPs) and email clients monitor your emails for bounce rates and engagement. Lower bounce rates and higher engagement improve your sender reputation.
They signal to ISPs that your emails are valuable and wanted by recipients, leading to a better chance of getting into inboxes. It also helps your messages reach your target audience more consistently.
5. Email Cleansing Will Provide More Accurate Data and Insights
A clean email list makes your analytics more accurate. Inactive or unengaged subscribers won’t affect your data.