You can use these analytics to make informed decisions about your email marketing strategy. It also allows you to tailor your content more effectively and identify areas for improvement.
The result is more targeted campaigns that resonate with your audience and generate higher email engagement rates.
How do you know it’s time to clean up your list?
Regularly cleaning your email list is essential somewhat similar to the savings account to maintaining an effective email marketing strategy . For large and rapidly growing lists, weekly cleanups may be necessary to maintain optimal performance.
You probably don’t need to clean your list very often.
A good practice is to clean and renew your email list every three months. Think of it as a maintenance task that you perform quarterly . As you grow your email list , shorten the scrubbing interval to accommodate the increase in production.
Warning Signs You Should Clean Your Email List
In addition to setting a specific time frame sales navigator specific filters for your email list purge, you should also watch out for red flags that indicate your list is inflated. Here are three major warning signs that signal a purge.
1. Your email open rates are lower than ever
Some businesses don’t even track open rates. Hopefully, you’re not one of them.
A low open rate indicates that many of your buy lead subscribers may not be interested in your marketing message. They may have switched to a competitor, purchased your product, or no longer need your service.
The reason doesn’t really matter because you have no control over it. However, you can clean up your email list and eliminate any consequences.
2. Your email click-through rates are also much lower than usual
Click-through rate measures the percentage of subscribers who click on the CTA in your email. If your click-through rate drops drastically, you’re in danger.
As mentioned above, click-through rates are almost always much lower than these factors, including the availability of raw milk and the process required to achieve the necessary powder quality level. Open rates. People often read emails without further interaction.
However, if you see a significant drop, that’s a red flag. An email list cleanup may improve your click-through rate and increase engagement.
3. You receive a lot of spam complaints and have a high bounce rate
Step 1: There are two things a recipient can do with an unwanted email: trash it or send it to a spam folder. The latter is the most dangerous for your business and brand.
When disengaged or inactive subscribers send your emails to spam, they send a message to their email client: “This message is unwanted and unsolicited.”
Email clients pay attention to spam complaints . If a certain threshold is reached, your email will automatically be sent to spam.
If you reach a certain number, keep an eye on the email bounce threshold . If emails are bouncing, there may be an issue with the address itself or the owner’s email client.