Constant changes in the market require companies to be up to date with new ways of adding content and value to their brand. And it is in this context that videos have become the newest darlings of digital marketing campaigns.
Video campaigns not only generate more xt database with the public, but also a good cost-benefit ratio for companies.
In this way, audiovisual production in marketing is a fundamental ally in conveying your message with the potential to reach a large number of people.
With this in mind, in this article we present the main benefits of investing in this format to attract more customers to your business.
How to captivate your audience with videos?
First, you need to understand your company’s target audience and their main characteristics in order to create strategies that attract them .
With this in mind, campaigns must reconcile the way this audience interacts with the type of product and service you intend to offer, so that the objective of the video is clear, be it: demonstration, testimonial, sales, storytelling, teaser or training. In any
case, a quality production can generate greater customer identification with your company.
In addition, these campaigns have more why are they so important in marketing? for monitoring results, since they provide more analysis data, through clicks, from the audience in the Ads tools.
Define a good script and choose qualified professionals
Speaking of quality, it is essential that video campaigns have a very detailed and objective plan for everyone involved.
And that is why scripting is the most important step in the process, since through it, the video is assembled down to the smallest detail, whether in terms of speech, angles, subtitles and/or images.
One of the main advantages for marketing is that videos can go viral faster than other content, which improves organic traffic and conversion rates for that business.
And for the entire process to be done well, it is essential that the company defines a team specialized in the areas of performance, editing, scripting, camera production, among others.
Be objective and remember to focus on your product/service
According to research by the Aberdeen Group , 3 out of 5 consumers watch videos about products they want to buy, and of these, 52% say that videos are essential when deciding whether to buy.
Therefore, campaigns must show these products and services objectively so that the public can understand them effectively, without having to ask questions about the subject.
For example, campaigns for construction material stores need to accurately demonstrate the type of product and how it can be used safely and efficiently.
Another important aspect is the length of this marketing video. In order to achieve clarity in the information and adapt to different platforms, the ideal video should be between 45 and 90 seconds.
Invest in video campaigns and increase your sales with Done!
Done ! offers digital marketing consulting. We are burkina faso business directory in Inbound Marketing and lead generation, directly linked to video campaigns so that you can obtain the best results for your business.
Our team will understand the needs of your target audience, helping you throughout the entire process of this journey, further boosting your brand in the virtual scenario.