The World Cup is coming, and many businesses are looking to get in on the action by offering benefits to their customers and, consequently, increasing their sales and average ticket.
With a well-designed strategic plan, it is kucoin database to reap good results during this occasion. To do this, it is important to clearly define the campaign objectives and choose the media that best suits your audience.
Follow along with us and learn some tips to help you run a successful campaign during the World Cup.
Adapt your brand’s visual identity
A very efficient way to attract even more customers and boost sales during the World Cup is to adapt the entire visual identity of your communication across all your sales channels and digital platforms.
By bringing all the joy that this global sports date brings to the vast majority of the public, your engagement will also be strengthened, by using a trend that will be at the top of the digital market at the moment.
Therefore, always remember to use elements, colors and fonts that refer to the Brazilian nation and its undeniable passion for football. This way, you will win over potential customers, consequently increasing your sales.
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Be VERY careful with words and images prohibited by sponsoring brands
Although many companies are unaware of this, the that’s why we plan it down to every last of intellectual property from the FIFA World Cup Qatar 2022™ is prohibited, and there are guidelines and rules that must be followed, subject to fines if not complied with.
FIFA and the event sponsors recommend that burkina faso business directory use generic football images that are related to their country, following the Intellectual Property Guidelines regulation
. Find out which elements your brand should NOT use during the World Cup:
- The official logo and emblem of the FIFA World Cup Qatar 2022™;
- The name and official mascot of the event;
- Official World Cup poster;
- FIFA World Cup Qatar 2022™ Cities and Countries Logo;
- The slogan “Now is all” — Now is everything;
- The image of the official trophy;
- The font “QATAR 2022”, used in the event logo;
- The image of the official ball;
- Use of sponsoring brands.
If the topic doesn’t fit your business, it’s best to avoid it.
There is no doubt that the World Cup is a very important global event, but that does not necessarily mean that it is a good idea for all business owners to invest in it.
If the theme is not aligned with the identity of your business’s buyer persona, you could end up doing more harm than good to your brand. Therefore, it is essential to analyze the points that define the attraction of your target audience before opting for this type of marketing strategy.