Inbound Marketing campaigns can help boost your business’ sales in the same way that they help create a stronger and more consistent relationship with your buyer persona.
By nurturing your leads through content that is gate database to your audience’s daily lives, combining topics related to the product your brand offers, your strategy will establish a solid foundation for future conversions and purchasing opportunities.
In this article, we will present the main advantages of using Inbound Marketing intelligently and efficiently in your digital campaigns.
Why the sales funnel is essential for this process
The sales funnel is a visual representation of the process a lead follows until they purchase a product or service, helping to identify and map potential customers and which actions influenced their purchase.
As we mentioned earlier, the sales funnel however! it should be noted that the basis of accompany your page visitor throughout their purchasing journey, following all of its stages that are essential for optimizing results.
Learn more about the stages of the sales funnel below:
- Top of the funnel (Visitor attraction): Relevant content on SEO-focused blogs, social media and sponsored ads on platforms where your audience interacts.
- Middle of the funnel (Solution offering): Add strategic and attractive calls to action that redirect the visitor to landing pages, contact forms and legal registration of leads in general.
- Bottom of the funnel (Sales opportunities): This stage will define the brand’s relationship with the customer, focusing on lead nurturing (rich materials, infographics, etc.) by using Email Marketing strategies, contact via WhatsApp, and Offline Service.
- Closing the purchase (Customer delight): At this point, the customer will make the final decision and make their purchase, after evaluating all the benefits and opportunities that your product/service offers.
Inbound Marketing is a great way to optimize be numbers sales strategy, which will further strengthen your relationship with your customers. With this in mind, we are offering our free ebook on “Introduction to Inbound Marketing”, where you can learn all the essential tips for the success of your campaigns.
Converting leads into purchasing opportunities
To convert a lead into a sales opportunity, it takes more than just contacting them. It is important to strengthen the relationship with the customer and discover their needs in order to offer them products/services that truly meet their expectations.
Of all the stages of the sales funnel, conversion can be considered the most important for your final result, where you will have to win over and nurture your qualified lead.
Therefore, before carrying out your sales planning, understand what the needs of your buyer persona are and deliver content and/or materials containing accurate information to solve their problems.
Well-segmented sales strategy
It doesn’t matter if you’re focusing on an Email Marketing strategy , sponsored ads on social media or campaigns for web pages. When we talk about Inbound Marketing, we can’t help but highlight the importance of segmenting your target audience.
Defining and modeling demographic information and the interests of your end consumer will further strengthen your campaigns, as your action will be even more assertive.