Keeping up with Instagram trends is a challenging task, as the algorithms are becoming increasingly intelligent and automatically follow the behavior of their users.
The video format has become one of the main engagement mechanisms on the platform in recent years, consequently reducing the visibility and interaction of traditional photos in the feed.
In this article, we will explain why the platform decided to once again give greater prominence to publications with photos this year.
What should we expect from Instagram from now on?
According to Instagram CEO Adam Mosseri, in 2022 the social network’s algorithms focused exclusively on videos, which meant that photo posts did not receive as many results and interactions.
Now in 2023, the platform’s owner has bitstamp database and decided to go back to its roots, seeking to align the metrics to focus on image sharing again.
The various changes in these trends end up confusing professionals who work with the social network, and even the final target audience that consumes the content, making the strategic process require more attention and adjustment.
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Photos vs. Videos – Understand each of their features on Instagram
Originally, photos were the main have you ever used facebook ads? on Instagram, where users shared moments from their daily lives, and videos were rarely used in posts.
Over the years, content creators and influencers began using the video format to communicate more directly with their audience, which is a powerful engagement tool.
Each of these formats has a certain importance for those who use Instagram professionally for business. Photos objectively highlight the product, while videos can bring more interactivity to the consumer.
Make your communication easier through practical and accessible media
Objectivity is essential for solving problems be numbers meeting your consumer’s needs, further enhancing your brand’s image on the platform.
A feed with relevant content will always bring good results to your business, regardless of the format. Therefore, it is essential to always understand your audience’s interests and behavior to keep them engaged on your network.
Currently, there are several free editing tools that help you create content in a matter of seconds, in addition to the numerous filters and special features that Instagram itself offers in the native app.
Run tests and experiments on your campaigns
A/B testing can be very effective in marketing strategies , where you perform evaluations on your campaigns in order to improve your results and reduce failures that do not bring a return on your investment.
Experimenting and understanding how all the mechanisms that Instagram offers work will be a great way for your company to make the most of the platform, considerably increasing your sales by always being connected with your audience and offering valuable content.
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