Citizens expect you to respond very quickly. Often outside of working hours, despite the fact that we make it widely known that we only respond during office hours. Because of the medium itself, citizens may have the expectation that someone is always looking at WhatsApp.”
People expect real answers, even for less concrete questions. You can get away with leaving answers on Twitter, but via WhatsApp you really have to get to work.”
Experience will tell whether WhatsApp will lead to less customer contact on other channels such as the telephone. We are also curious united states of america phone number library about that, but at the moment there are few statistics about that.
No channel control, no interaction
What is sometimes forgotten when launching a new communication channel is the attention for marketing. How do you let citizens know that you can now also be reached via WhatsApp? Municipality of Lelystad about its strategy:Lelystad also advises taking
We publicized it through a press release and social media. The local media picked it up en masse, including through a video item with the alderman on location about the trial.”
The municipality of Terneuzen
also actively sought publicity for the announcement of its newest, online counter. Initially via regular communication india number list such as a press release, door-to-door magazines and its own social media. The scoop of Terneuzen as the first Dutch ‘WhatsApp municipality’ earned them local, regional and even national 5 tips to bring mindfulness to project management media attention. But even now they repeatedly point out to citizens via cross-pollination of their own channels the many ways to get in touch with the municipality.