“Nowadays. or allow a fraudster to clone a SIM card. and then. regardless of open APIs. . A mobile phone is an entry point to all financial services. If it is lost. there is a high risk of
losing money. We must choose a balance between
the risks and opportunities that technology brings us. Once we chose remote banking. understanding all the risks. We will also implement open APIs. Of course. the risks here are considerable. But this should not be a stop factor for the new technology. Otherwise. you can return to paper orders. but there is a lot of room for fraud there too.” concluded Mikhail Myznikov.
A year ago. the share of phone number database developers who switched to TIM was about 20%.
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size of the Russian market for interactive
advertising and online promotion. According to the results of 2024, the market size amounted to 1.236 trillion rubles. This is 53% more than in 2023.
“A 53% increase to RUB 1.236 trillion is one of the fastest jumps in the last decade. The Russian advertising market adapted after 2022, when many foreign advertising platforms left, and reoriented budgets to local platforms: VK, Yandex, Telegram, Rutube, Dzen, etc. I think this market will continue to grow, but perhaps the growth rate will be a little more modest than in 2024. By the end of 2025, the online advertising market in Russia may exceed RUB 1.5 trillion,” said Maxim Stolpovsky, Director of the Equipment and Software Department at J’son & Partners Consulting.
The calculation was carried out using
methodology according to which the Internet advertising and promotion market is divided into two blocks. The first block is fans data traditional segments, which include budgets for performance and branding. The second section is innovative formats, which takes into account investments in classifieds, Influencer Marketing, audio advertising, advertising in messengers and mobile operators, E-Retail Media Ad.
Investments in what are the pin formats for ads? traditional segments increased by 27% compared to 2023 and amounted to RUB 542.7 billion in 2024 against RUB 427.6 billion a year earlier. Investments in innovative formats increased by 83% and reached RUB 693 billion. In 2023, this figure was RUB 379.64 billion.