“Best CRM Implementation Project”. LLC for “Best CRM Implementation Project Based on the Domestic BPMSOFT Platform”. Artem Ivakin. Business Development Director of Norbit. and Igor Savtsov. Information Technology
Director of OMK JSC. came out on stage to receive the award.
“The successful implementation gambling database of an advanced CRM system based on the Russian low-code platform BPMSoft. carried out by our partner. Norbit. allowed OMK to move to centralized management of complex sales processes and customer relationships. achieve maximum transparency and traceability of operations. and facilitated the adoption of informed management decisions. The project has a significant impact on our company’s business. and I am sure it will have a positive impact on the entire industry.” noted Igor Savtsov.
size of the Russian market for interactive advertising and online promotion. According to the results of 2024. the market size amounted to 1.236 trillion rubles. This is 53% more than in 2023.
“A 53% increase to RUB 1.236 trillion
is one of the fastest jumps in the last decade. The Russian advertising market adapted after 2022. when many foreign advertising fans data platforms left. and reoriented budgets to local platforms: VK. Yandex. Telegram. Rutube. Dzen. etc. I think this market will continue to grow. but perhaps the growth rate will be a little more modest than in 2024. By the end of 2025. the online advertising market in Russia may exceed RUB 1.5 trillion.” said Maxim Stolpovsky. Director of the Equipment and Software Department at J’son & Partners Consulting.
The calculation was carried out using
a methodology according to which the Internet advertising and promotion market is divided into two blocks. The first block is traditional segments. which include budgets for performance and branding. The second section is innovative formats. which takes into account investments in classifieds. Influencer enhance your cybersecurity with the zero trust model Marketing. audio advertising. advertising in messengers and mobile operators. E-Retail Media Ad.
Investments in traditional segments increased by 27% compared to 2023 and amounted to RUB 542.7 billion in 2024 against RUB 427.6 billion a year earlier. Investments in innovative formats increased by 83% and reached RUB 693 billion. In 2023. this figure was RUB 379.64 billion.