This is because, according to the survey, only 49% of Brazilians made an online purchase in the last 12 months, while this number rises to 84% in the UK, 77% in Japan and the US and 74% in Germany. Therefore, there is a lot of potential to sell more online .
It is also worth noting that being present
On the internet does not only bring advantages chile phone number library more sales to brands that do business online. Those who have a physical store can also benefit from having a presence on the web, making the business even better known among the target audience.
Unlike a physical store that has opening and closing times, a website tips for creating an interesting blog be available on the internet 24 hours a day to serve users interested in more information about your business, products and services.
Why being present on social media is not enough
Creating profiles for your company on social networks is an interesting way to interact with users of these media and put into practice the social selling strategy , that is, sales to social network users.
So, is having profiles on the main social networks enough to say that your company is present on the internet? Actually, no .
This is because your business becomes dependent on the algorithms of these networks, which may or may not deliver your posts to book your list based on constantly changing criteria such as viral content, organic reach , virtual auctions to decide which ads will or will not be displayed in the feed, etc.
Also, do you remember the social media “blackout” on October 4, 2021? That’s right, on that day, platforms like Facebook, Instagram, and WhatsApp were completely inaccessible and unavailable for hours, causing huge losses for both small and large companies that advertise or depend on these networks to close sales.