When dealing with metrics, managers with little experience in digital marketing often end up being suc by so-call “ vanity metrics ”, monitoring and measuring data that do not directly impact the business.
For example, tracking the number of likes on a social mia post, the number of impressions of an ad or the traffic generat by a certain action in isolation does not make sense, since most of the time, the goal of a digital marketing campaign is not link to brand awareness (brand exposure and engagement) . but what is actually sought is to bosnia and herzegovina phone number library sales, conversions, contacts, etc.
Another very important point
To understand the difference between a metric and a KPI. To illustrate, imagine an engine temperature gauge, where we have a scale in degrees Celsius that goes from 0º to 180º. This scale is our metric, because without a parameter or a target, it doesn’t matter where the pointer points.
With the same example in mind and adding the information determine hosting and domain the perfect functioning of the engine occurs at 90º and, if it operates for a long time above 100º or below 80º, its internal components will be damag. With this, the temperature will be our KPI . Therefore, we will try to make the engine always work at 90º and we will take steps to cool it if necessary.
In short, the metric serves to measure something and the KPI uses this data to identify book your list it is in line with the goal.
Digital Marketing KPIs, Indicators and Metrics
Control costs, margin and investments
For your company to have financial health , it is essential to control all the costs of producing a product or performing a service, as well as the sales cost.
It is common to find cases in the market where the company suffers losses when carrying out a marketing action. , even though it sells a lot with it.
Imagine the following example: A company sells a product that costs R$100.00. To make this sale, it invest R$30.00, so it made R$70.00 in profit, right? The answer is no! It is important to consider other costs such as taxes, production costs, commissions, financial expenses, etc.