The platform belongs to VK and has an audience of over 42 million people. Ordinary people and companies can use special advertising
opportunities and place ads. Thanks to deep integration into the VKontakte ecosystem and unique self-updating segments on Yula, you can
accurately target advertising based on the real interests and behavior of users. Read the article about business opportunities, ways to connect
Yula via click.ru and the benefits of this.
Why the platform is interesting for advertisers
Yula is a popular Russian classifieds platform for buying and selling goods, real estate and services. With millions of active users daily, the
platform occupies a significant place in the online classifieds market.
Audience
- Buyers on Yula are mostly people aged 18 to 45 with a steady income and a job.
- More than 80% of the audience earns at the average income level and above, which makes the platform attractive for advertisers.
- Every day, Yula is visited by users from all regions of Russia. They actively search for products and make transactions.
Statistics from Yula’s media kit
Unique Features for Business
1. Wide coverage . Yula is part of the VK ecosystem, which expandsYula is a popular Russian its functionality and marketing capabilities.
The platform synchronizes data with other VK services, including VKontakte and MyTarget, providing access to unique advertising tools and
precise targeting.
2. Custom audience segments . Youla analyzes user actions in buy bulk sms service real time: what they buy, search for, sell, what
applications they use and what they are interested in. This data is transformed into self-updating and custom segments that advertisers can
use both on Youla and on other platforms in the ecosystem.
3. Different advertising formats . Youla offers 4 placement formats.
- Infoblocks in user accounts. Advertising is shown immediately after logging into the account.
Infoblock on Yula
- Advertising blocks in product cards. Advertising built into ads helps to reach the target audience directly.
Advertisement in a card on a smartphone
Advertisement in the card on the desktop
- Advertising blocks in categories. Targeting users the potential of Internet monitoring who are studying sections of services or products.
Advertising in categorie
- Multi-format. Various combinations of advertising elements for maximum coverage.
Examples of multi-format
Search engine advertising
Business Opportunities on Yula
Now let’s figure out what tools are available for sellers of goods and services.
1. “Tariff”
For businesses that work with many products, andorra business directory the main tool Yula is a popular Russian on Yula is the “Tariff”. It
allows you to easily manage a large number of advertisements at the same time. In the extended personal account, you can mass-place,
extend, raise advertisements, and also upload them via YML and XML files. An important advantage is the automation of processes:
advertisements can be extended and raised automatically, which significantly saves time and effort.