If your site is seeing high traffic and engagement but low conversions, you need to evaluate your customer acquisition tactics. Getting clicks is only one part of your site strategy. Turning Clicks into Conversions. You need to think about how you recognize your visitors email data and encourage them to take further action with your business.
Get actionable tips on how to turn clicks into conversions with the best lead generation tactics on your website.
Lead Generation Tactics
Creating a website with customer-focused content is just the first step to making it a profit center. The next step is figuring out how to get users to take the next step.
First, let’s figure out what how to write a blog that ranks higher in search engines [top 8 tips] conversion is. Each company has its own definitions depending on its goals. Here’s an example of what conversion might be for your company.
- Filling out the form to contact us
- Ordering goods
- Sign up for a free trial
- joining an email list
- Downloading an e-book
- Follow the affiliate link
- Transition from a free user profile to a paid one
- Adding a product feature (for existing customers).
To better understand what lead conversion is, let’s look at the most successful lead generation strategies.
1. Case studies
Showing how your work or product has helped change a client’s life is very powerful. It helps the reader put themselves in the client’s shoes and imagine that they themselves are the subject of the study.
This will help you demonstrate how you solve your customers’ pain points and change their lives. Creating these examples can be time-consuming because you need to interview the customer or work with a sales rep to write the story.
2. Develop a customer-focused content marketing plan
Having a website with product clean email pages and information about what you offer is one thing. But it’s also important to offer helpful articles and information that will resonate with customers and help them find you. This will help you generate traffic from customers when they realize they need your services.
SEO research will help you find the terms and ways that customers search for information related to your business. You can then create content based on it and consider the best conversion tactics associated with that type of content.
3. Create effective lead magnets
Lead magnets are a great way to encourage customers to take the next step in your business. You’ll know who your website visitors are and can follow up with them and work to get them to buy.
A lead magnet is a tactic where you place content behind a form. This way, the user must enter their details before viewing the content. Some types of content that work well as lead magnets include:
- case studies
- Checklists
- e-books
- Step by step
- Video