Sports are defined by competitions. Playoffs, championships, finals, semifinals—whatever you call it Publish content for finals and championships.
All of these events are backlink opportunities for you.
While this strategy is easiest to implement if your sports niche includes high-profile competitions and events like the Super Bowl or the World Cup, you can still achieve results by tying your efforts to smaller, local sporting events Publish content for finals and championships.
Start by identifying high-profile sporting competitions and events in your niche around which you could create content.
Some of the possibilities include:
- International events (e.g. the Olympic Games, FIFA World Cup)
- National events (e.g. the Super Bowl, MLB World Series)
- College sports (e.g. March Madness)
Next, brainstorm content ideas related to the event. Here are some ideas to get you started:
- Predictions: Who will score the most points? Who will win?
- Equipment and gear. What shoes do the athletes wear? Which brands sponsor them?
- Routines, habits, and training. A long-standing topic in sports journalism. What do professional athletes do to get where they are?
- Content to support the event. Helpful guides or special offers for dedicated fans who may travel long distances to attend the event. For example, which are the most convenient hotels for watching the games? Which restaurants in the area offer the best chance to see athletes?
Then publish the content on your website and use direct marketing and social media to promote it.
And don’t forget to search for trending hashtags on social media to include in your post (e.g. #superbowl).
5) Collaboration with sports influencers
Partnering with a sports influencer can be investor database worthwhile depending on your resources and expectations.
You can take the free approach to working with sports influencers for backlinks by creating exceptional content that grabs their attention (something that quotes or promotes the influencer is a good way, such as an expert panel).
Although no money changes hands between you and the sports influencer, this method is more time-consuming.
You have to work harder to create the content and then contact the influencer to let them know about the content and ask them to share or link to it.
Another way to engage sports influencers is the paid approach , where you pay them to publish posts about your brand with backlinks.
This method is faster, but you still need to take the time to carefully vet the influencers before making an offer.
Make sure you ask questions about their previous collaborations and results and what guarantees they will offer.
How to find the right influencers
If you have the budget, there are influencer cio – construction business unit emilio suarez marketing services you can use, like Imagency , that specialize in connecting brands with relevant influencers.
But if your resources are more limited, you can still find influencers by searching for them manually.
First, you define the criteria for the influencer in terms of the number of followers and niche relevance.
On the follower front, set an ideal range (e.g. 1,000-10,000 followers).
On the niche relevance front, examine their profile and recent posts to determine how focused they are on your niche. If an influencer only mentions your sports niche 10% of the time or less, it might not be worth collaborating with them.
Then search for influencers who meet these criteria on social media. I like to use Twitter and its Advanced Search feature for this.
Here’s what I found when I searched for tennis influencers and then looked at the “People” tab:
Once you have identified an influencer you would like to work with, start contacting them.
As with any relationship, you want to take it one step at a time. Read the content they’ve posted and like or reply to their posts if you have something to contribute to the conversation.
After interacting with them for a while, send them a direct message to explore their interest in partnering with you.
6) Build internal sports backlinks
Don’t forget the internal links!
While external backlinks to different websites are more powerful overall, internal links to other pages on your own website still play a crucial role.
Consider how many different pages your website has. If you include product pages and content pages, you could have hundreds or thousands of URLs.
How will your customers (or search engines, for that matter) find everything?
With internal links.
Internal backlinks help people and search b2c fax engines discover your content and can also help increase your conversions. A visitor might come across a blog post, like what they read, and then be interested in clicking through to another page on your website.
Just remember to be strategic about the internal links you create.