This is where the magic happens!
A compelling pitch gives your content a chance to land on coveted resource pages. However, the number of prospects on your list will determine the channel for your pitch.
Use a regular business email service if your prospect list is small. Larger lists work better with campaign management tools like Pitchbox or Mailshake .
You would then adapt your pitch to suit the website you want to target.
Here are cold acquisition ingredients to warm your way into the hearts of your target audience:
Know them and address them by name (it builds a relationship and shows that the message is meant for them)
Introduce yourself and say in one line or less what you do
Establish credibility for yourself or your company (the goal is to reflect your value. Don’t brag)
Recognize their work
Mention your resource
End the pitch and invite a response
Now let’s put this template into action. Here’s a sample pitch that you can adapt to your needs.Hello [Name] ,
I’m Nicholas from [website or company name] . I cover [niche] and have been featured on [places where you’ve been featured, mentioned, or quoted] .
Earlier today, I had the opportunity to find your resource list on [site URL] . Great materials.
I just recently created an [article/infographic/explainer video/whitepaper] about [title or topic of resource page] and thought it would be a good addition to the great resources you have on your list.
Here is the link to the resource: [Your URL]
I’d love to hear if you find this material suitable for your list. No obligations. Just something to support the academic community.
Best regards,
Nicholas
Of course, you would want to change the sentence to “Just something to support the academic community” if your message is not aimed at university or academic websites.
If you’re targeting websites in your industry, you can change “the academic” to “our industry .” And if you’re targeting a local or state resource site, you can use “our community/city” instead .
If your references are too sparse to establish strong credibility on the topic, ignore this point and move directly to other parts of your pitch. Including your references will increase your chances of being accepted, but omitting them won’t completely destroy your chances. If your resource is intriguing enough, the resource page administrators will pay attention.
#5: Monitor your progress
Now that you’ve launched your resource page link building rocket, there’s one more thing you want to do—keep an eye on your rocket.
What’s the point of throwing your energy around in cyberspace without knowing for sure what works and what doesn’t?
You can use SEOptimer to keep track of your resource page backlinks as they happen. You’ll receive email notifications as the links arrive on your page, so you know which links you’ve gained and if there are any you should pursue.
It also informs you if any of your backlinks are changing in quality . For example, you might have a link from a resource page with a low spam score today, and then things change in the future. The page loses value and accumulates an unhealthy spam score.
Monitoring your link building progress helps you react before any bad links become toxic.
Conclusion
Now it’s time for action.
Follow these five steps, track your progress, adjust as needed, and then get results.