In France, nearly 100% of the population owns a mobile phone, and they increasingly have to deal with the practice of unwanted text messages. They are defined as the abusive and repeated sending of unsolicited messages with the intention of calling back premium rate numbers, with a bogus offer, a price, or a suspicious voice message.
Less common than the web, mobile SPAM does indeed exist, and we realize it on the bill. Inboxes do not have a “SPAM” folder, and even if you can report it to your telephone operator (Bouygues, Orange, SFR, etc.) by sending them a comment when you are a victim, this will not prevent the scammers from continuing, few complaints reach the police desk. Services can also guide you to help you manage campaigns.
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How to recognize a text message scam?
There are different types of phone scams. The first, which concerns calls, is the “call back” or “ping call” technique. The person receives a call with little time to answer or a text message inviting them to call back quickly. The second type of scam involves sending a text message with a fake message, which strongly invites the recipient to call back a premium rate number:
Best practices to follow for sending SMS messages
Contacting customers or prospects advertising database during the weekend or on public holidays is prohibited. In addition, marketing studies have shown the effectiveness of text messages in the following time slots: 8:30 a.m. to 9:30 a.m., 11:30 a.m. to 12:30 p.m. and 5:30 p.m. to 6 p.m. There is therefore no reason for companies not to respect the legal hours to send their campaigns. Unsubscribe Just like the unsubscribe link in emails, the SMS must include the words “STOP” which allows the recipient to unsubscribe . Then, good practices regarding the writing and configuration of the message are essential:
Identify the company as soon as possible
Do not use a number starting with 0800 to avoid being considered SPAM.
Talk about the offer first
Personalize the texts with the first name at least
Use capital letters and punctuation marks for proper identification.
Adapt your communication to your target
Use calls to action
Provide a store address or a link to what is pest analysis and how to conduct it a web page
Octopush: a professional platform to manage your shipments
Octopush is a messaging tool that helps you manage your SMS campaigns. The online platform allows you to be autonomous on:
Contact management Access to campaign statistics
In addition, Octopush undertakes not to send campaigns outside legal hours, and znb directory automatically inserts the mention “STOP”. It should also be noted that the service respects the confidentiality of data, whether that of the company or the contact list, and does not resell the recipient lists.
