A school’s website is one of its most important marketing tools. new zealand telegram data However, having a website is of very little use if no one can find it. When prospective parents are using Google or any other search engine to find a school, you must rank high enough to get their attention and get them to visit your website.This is where SEO for schools comes into play. In this article, you will learn 8 powerful tips that you can use today to improve your school’s SEO rankings. SEO is important for schools in order to obtain higher rankings for relevant search queries. As a result of higher search engine rankings, your website will get more traffic, potentially leading to more enrolments in your school.
Start with Keyword Research
The first step of any SEO campaign is to start with doing proper keyword research. this type of project is plann to be smart practical Keyword research will pave the way for all your future search engine optimization efforts, including content creation, GMB listing optimization, etc. So, how do you go about doing keyword research for schools? Firstly, you’ve got to think of the end user, the parent or student, who will be searching for schools and institutions near them. What keywords are they likely to enter into Google, Bing, Yahoo, etc. to find what they’re looking for? To accurately answer this question, you can use a keyword research tool to find commonly used search phrases
Build Pages Targeting Relevant Keywords
Another SEO tip that schools can implement is to build pages targeting australia cell numbers different keywords. So instead of only focusing on the website homepage, school marketers should also create additional pages that can rank for other relevant keywords. This includes webpages talking about the different subjects that students can take at a school or the extra-mural activities that students can partake in. Here’s an example of how this can be done. The Commonwealth School in Boston has created separate landing pages for each of the different subjects in its academic curriculum. Having a clean, and SEO-optimized webpage URL is beneficial for two main reasons.