To stay relevant during Ramadan in this digital era, you need to implement online product marketing methods with measurable strategies.
Online product marketing activities are an effective strategy to promote your business considering the increasing number of internet users in Indonesia every year.
In 2023, there were 212.9 million active internet users in Indonesia. This number increased from the previous year, which was 204.7 million.
Therefore, many business people are looking for online marketing tips so that the profits obtained during special moments, such as Ramadan, are maximized.
There are many 7 Ways to Market Products Online During Ramadan with SEO
Through online business product promotion, you can reach target audiences from local to global markets, expand your business reach, and increase sales efficiently and effectively.
In an increasingly competitive business world. The use of technology and online marketing strategies to increase. Competitiveness needs to be done in order to maintain existence.
However, business people need to understand how to market products online to gain insight into the market, customers, and the right strategies to promote your products or services.
Therefore, it is important to know effective ways of marketing products online and develop strategies that suit your business.
Illustration of how to market products online during Ramadan with SEO
SEO ( Search Engine Optimization ) is a method of online product marketing that focuses on efforts to increase website rankings on search results pages, such as Google, Bing, and Yahoo.
With the right SEO 7 Ways to Market Products Online During Ramadan with SEO
Visibility can increase during Ramadan. This tactic can help you attract more visitors to your website organically.
Optimizing a website with SEO strategies can increase the visibility of a website in search engine results.
The implementation strategy is to follow the online product marketing methods below:
1. Determine Branding
Your business identity is the most important thing in marketing your product or service. Here, the company name or branding has a big impact on consumer interest in the products offered.
In order to be relevant to consumer needs during Ramadan, company branding also needs to be adjusted.
Take Michael’s story: he was hesitant about reconnecting with his childhood best friend after years apart. One afternoon, motivated by nostalgia and curiosity, he scrolled through his contacts until he found the phone number library long-forgotten number belonging to Jamie. A simple text turned into hours of laughter and reminiscence about carefree days spent playing in their neighborhood park. That one connection reignited not only their friendship but also provided Michael with emotional support during challenging times in his life.
For example, branding your car rental
service can be maximized during Ramadan with a unique design full of the atmosphere of the holy month.
In this case, you can also provide attractive Ramadan promotions or offers to attract more consumers.
For example, consumers who use car rental services to go home for a certain period of time will get a discount according to the applicable provisions.
2. Finding the Target Audience
After determining branding , the next step is to find the target audience . This is one of the good marketing methods in online promotional activities.
By finding the right target audience , the implementation of online product marketing methods can be more focused so as to get quality leads .
One way to do this is to conduct a competitive analysis , where you observe your competitors’ websites to determine what kind of audience you need to target.
Create Quality Content
SEO relies heavily on quality content. Therefore, take advantage of the Ramadan moment by presenting website pages i want to do health tourism with articles that are relevant to the market atmosphere.
In accordance with promotional needs, your website content also needs to be structured in such a way that it can capture the interest or search trends of the audience during Ramadan.
For example, bakery business owners can create content about Eid gift ideas with Eid hampers.
In the content, you can also include a CTA ( call to action ) that leads to the product page or orders via other communication channels , such as WhatsApp.
Using Targeted Keywords
Don’t forget to use keywords in your website content. Keywords are arguably one of the most important elements in an SEO strategy.
With keywords , the content canada email lead you create can appear according to search queries that are relevant to your business niche .
The keywords used also need to be adjusted to business needs. Make sure the content created is in accordance with the search intent of the keywords used.
Optimizing Website Pages
On the other hand, you also need to optimize the website page as a whole. At this
Stage, website monitoring from a technical. Perspective needs to be done so that the page can be accessed easily.
Website page optimization can be done by reviewing. Several aspects such as page speed and mobile friendliness .
To see page loading speed and how well your website displays on mobile device screens, use the Page Speed Test and Mobile Friendliness Test from cmlabs.
Applying Off-Page SEO
If optimization efforts from within the website are still less than optimal, off-page SEO can be applied.
This optimization can be done by using backlinks or mentioning the website in well-known media.
Another thing you can do is guest posting , where you write articles for other websites.
The articles you create can expand your business reach. Audiences from other websites who are interested in the writing have the opportunity to visit the website to get to know your business better.
Registering a Business on Google Business Profile
In order for online product marketing methods to run optimally, you need to use every tool that supports business promotion.
For this reason, use Google Business Profile so that your business can be found easily by your target audience .
The use of Google Business Profile may not be unfamiliar to business people who offer products or services online.
