Your customers aren’t stupid. They know that no product can please everyone. That’s why over 50% of customers say they’re wary of products or brands that don’t have any negative reviews. Seeing only glowing reviews will make most buyers think it’s too good to be true.
As long as they’re offset by a large number of positive reviews, a few negative reviews can actually strengthen customers’ trust in your brand. In fact, 82% of shoppers say they specifically seek out negative reviews to get a more realistic view of the product. Additionally, 69% of consumers say they would order from a brand that received a negative review as long as the brand responded appropriately.
Improve customer experience
Reviews help improve the overall customer experience. By giving customers the opportunity to leave a review, you show them that their opinion matters to you. And by displaying as many reviews as possible for each product, you meet the expectations of potential customers and help them feel more confident in their purchasing decision.
Improve your products and services
Finally, and perhaps most importantly, customer reviews are a valuable source of information. Use them to improve your offering. Collecting honest feedback will help you better meet your customers’ expectations in the future.
What is a good review?
Not all reviews are equally helpful and informative. Consumers familiar with online shopping know how to recognize trustworthy and honest reviews. Here’s what a “good” review looks like from the customer’s perspective:
Precise and detailed
The best reviews contain detailed information that gives the buyer a clear idea of the shopping experience your brand offers. The more detailed the review, the better : it could be a story explaining why the customer was interested in the product or a few words about how they intended to use it. To make your reviews even more comprehensive and detailed, you can even allow your customers to attach photos.
- Minimize disputes and resolve claims faster : Unfortunately, claims filed directly with a carrier take an average of 20 days to complete an investigation, sometimes much longer. With parcel insurance, disputes and claims for lost or damaged shipments can be resolved quickly and smoothly. Insurance coverage will allow you to quickly reimburse customers or provide replacement products.
- Improved customer experience : With a fast claims process, you can quickly reship the same item, ensuring your customers’ experience isn’t significantly compromised. Customers feel more secure knowing their purchases are protected, which can lead to greater loyalty and positive reviews.
- Outperform your competitors : Providing adjustment assurance can help you stand out from your competitors. It becomes an attractive selling point, as customers perceive added value and peace of mind when purchasing from companies that prioritize the security of their orders.
- Reduce the risks associated with international shipping : Shipping internationally comes with increased risks. This means that for professionals selling in France and internationally, insuring packages is particularly valuable. It offers protection against the complexities and uncertainties of cross-border shipping, protecting the business from potential issues related to customs, regulations, or long transit times.
Don’t disappoint your customers anymore and insure your packages
Adding additional parcel insurance to your orders is a smart and proactive decision, especially when shipping high-value, fragile, or irreplaceable items. While some carriers include insurance, they typically only cover low-value items. By opting for parcel insurance like Sendcloud Shipping Protection, you’re giving yourself a safety net that offers peace of mind and protection against the unexpected.
Want to add shipping insurance to your packages? Discover the multitude of services offered by Sendcloud Shipping Protection.
- You are shipping valuable , fragile or easily lost items
- You are shipping unique or irreplaceable items
- You ship a large number of packages : Increased volumes come with an increased risk of encountering problems, particularly during sales peaks (end-of-year holidays, Black Friday , etc.) when carriers are overwhelmed.
- You’re shipping internationally : Dealing with claims for international shipments is a real pain that can only be avoided by purchasing adequate insurance.
And it’s not just financial losses that can hurt your business. 41% of consumers report a negative impact on a brand’s image when their orders are lost, delayed, or arrive in poor condition. As an experienced e-commerce business, you’re probably no stranger to the frustrating hours spent battling carrier claims.
That’s why it’s essential to be prepared, and parcel insurance is the safety net you need most.
In this article, we’ll give you an overview of parcel insurance. Discover what it is, explore its benefits, and learn why it’s an absolute necessity for your online store.
- What is parcel insurance?
- Does your business need parcel insurance?
- Carrier coverage or third-party parcel insurance: the main advantages
- Where to get parcel insurance?
- How does Sendcloud Shipping Protection work?