5 Ways You’re Wasting Money on Google Ads (and How to Fix Them)

5 Ways You’re 5 Ways You’re  Wasting Money google Ads is an incredibly powerful platform that allows you to connect with your ideal audience exactly when they need you most. It’s no wonder marketers love it, with its many targeting and customization options. But even seasoned advertisers can fall into traps that silently drain their budgets without delivering meaningful results.

Today, we’ll discuss the hidden budget leaks I see most often in Google Ads accounts, and how you can fix them to get the best return possible.

1. Random search launch on “Network” and “Partner” sites

5 Ways You’re Wasting Money when you create a new search campaign in Google’s advertising system, Google secretly checks a box to opt you into its Display Network (GDN) and search “partner” network by default.

The problem? These networks behave very belarus phone number library differently. Search networks target users who are actively searching, while display networks often show your ads to passive browsers, resulting in lower quality traffic and a lower return on investment, especially when display networks are connected to a search campaign. The search network, known as “partner” networks, also works in a similar way, and includes lower quality sites like Dogpile.com, BizRate.com, and Ask.com, which can result in poorer results.

**How ​​to fix this: **If your goal is to run on Google Search, uncheck the “Search Network” and “Display Network” boxes. For testing purposes, you can create a separate campaign that opts in to these

2. Accepting Google’s automated recommendations

We strongly recommend that you hide and ignore Google’s automatically applied recommendations. While these suggestions may seem helpful, they august news in online marketing: what’s new? often make changes that significantly expand your reach and advertising spend, and can often conflict with your budget optimization goals.

We strongly recommend disabling this fax database feature as it wastes budget more often than it improves performance.

How to fix it: Go to “Recommendations” and select “Dismiss.” Note: Google will continue to show these recommendations to you, and it’s very easy to accidentally apply them to your campaigns, so be careful.