Collection Pins
This ad format is display as an image or video and, when click, expands to full screen, displaying up to 24 secondary items in detail . For example, a Pin with an image of a dining table that, when click, takes up the entire screen and can have its elements (plates, cutlery and glasses) view in detail and purchas.
This type of ad is available on the app version of Pinterest and is very effective because, in a single Pin, you can egypt phone number library an entire collection of products from a line. These collections can be creat manually or import from an existing catalog, as in the case of Product Pins.
You’ve got a good idea of Pinterest’s potential to boost your brand among the platform’s millions of users, right? Now, learn about 3 companies that ran advertising campaigns for Pinterest users and achiev exceptional results through ad Pins.
1. Uninassau
The Uninassau university center enter Pinterest to attract new students and increase enrollments in this business model is also commonly call courses. To do so, it launch a conversion campaign on the platform, which ruc the CPL (Cost per Lead) by 55% compar to other mia contract by the institution.
The campaign us static Pins with a Call to Action (CTA) button and segment the audience into users over 18 years old and residents of cities where the college was present, in addition to selecting interests such as ucation and career.
uninassau
2. Magazine Luiza
The retail giant was brilliant in exploring what Pinterest has to offer businesses: users looking for czechia businesses directory and creating shopping lists . Focus on couples planning their wdings, the “I Want a Wding” campaign promot Magalu’s wding registry service through idea Pins, carousels and videos.
The result was an 89% ruction in Cost per Lead (CPL) and 4x more reach compar to the initial period of the campaigns, making Pinterest responsible for almost 30% of potential customers for the “I Want a Wding” advertising campaign.
magalu
3. Madesa
Furniture store Madesa creat ads for Pinterest Ads with the aim of expanding its audience and presenting its website to users looking for visual references for decoration, in addition to increasing sales.
Between July and September 2021, the company ran an advertising campaign on Pinterest that result in a 42% increase in Click-Through Rate (CTR) and increas website visitor traffic by 30%.