Scoring sports backlinks is simple, but not easy.
It’s like scoring goals in football 11 Ways to Get Sports Backlinks:
You have to shoot the ball into the goal. But the challenge is that you have to get past the other team!
The same dynamic applies to gaining sports backlinks.
You have to compete against other companies in your industry if you want to gain the best positions on Google .
So, with that in mind, let’s talk about 11 ways to do that!
1) Optimize your social media profiles
You can start by getting simple backlinks band database from your social networks. They may not be “followed backlinks ,” but they’re still valuable and worth getting.
Why? Think about it:
You build backlinks because it will help improve your keyword rankings and ultimately increase traffic to your website. Getting high-quality traffic directly from a social network backlink works just as well.
There are two parts to implementing this strategy.
First, start by getting backlinks from the major social networks like Facebook , Twitter , LinkedIn and Instagram .
At a minimum, you should add your backlink to your profile. See how Philidelphia Eagles added a backlink to their homepage from their Instagram profile :
These types of profile backlinks are the easiest to build. You can also get backlinks and traffic from posts on these platforms.
2) Get listed on local and community websites
Do you own an office or sports facility? If so, you can specifically search for relevant sports backlinks from your local community.
There are two types of backlinks to pursue here: general local listings and specialized sports websites.
You can get local listings from places like Yelp and Google My Business , and even TripAdvisor .
TripAdvisor has a “Things To Do” category that director of technical operations steven briggs tourists can check out if they want to experience a local game. Here’s an example of a sports venue in New York City on TripAdvisor with a backlink to its page:
To find more local listing opportunities, you can use simple Google searches like “[your city] directory” or “[your city] businesses” (e.g., “Chicago directory” or “Chicago businesses”).
Specialized sports websites from your local community are another place to get backlinks.
While finding these sites requires more time and research, it’s more than possible. I recommend using a variety of Google searches like “[sports niche] [your city]” (e.g., “basketball Chicago”) or “[sports niche] [your city] club” (e.g., “tennis Chicago club”).
For example, if you were marketing a tennis company in New York, you could contact Vanderbilt Tennis (note that they have provided several backlinks to other tennis clubs and organizations):
3) Attract superfans with sports data
Connecting with die-hard sports fans is a great way to get more backlinks (and customers!).
A passionate golf fan would happily spend a lot of money on training and equipment to improve their skills. They would also most likely share relevant content with others in your niche.
From a sports backlink perspective, creating b2c fax data-rich content is one of the best ways to stand out and capture the attention of passionate sports fans.
Infographics work particularly well for presenting data in an interesting and visually appealing way. Check out how ESPN used this data strategy to publish an infographic about Opening Day success in baseball 11 Ways to Get Sports Backlinks .