10 Tips to Optimize Creating a Shopify product channel is just the first step if you want to sell your products through external marketplaces and increase your brand’s visibility online. The second step is optimization. This helps you avoid disapprovals due to formatting issues or missing data, improves targeting so your products reach the right audience (TA), and ultimately increases your conversion rate. We’ll discuss key optimization tips and what you should pay attention to.
Market selection 10 Tips to Optimize
There are general optimization principles that apply to any market (such as using the right keywords), but many platforms have their own unique requirements and priorities. For example, a Shopify channel optimized for Google Shopping cyprus phone number library for maximum visibility and sales will look different than a channel optimized for Amazon or other marketplaces. As an example, let’s compare a few sites:
- Title: Keywords are very important in Google stores, Amazon should follow a clear structure (brand name + models + key parameters), on Facebook and Instagram you can emphasize the emotional component;
- Description: Google stores – as little “blown” text as possible and more focus on keywords, Instagram/Facebook – more focused on sales and engagement, Amazon – ensure full compliance with classifications and filters;
- Photos: White background is recommen but not required in Google stores, white background is require in Amazon, bright and emotional images are better suite for Meta, etc.
In other words, before you start optimizing, make sure you determine which platform you’re creating your channel for and review all the requirements. Ideally, you’ll create product files for each platform.
Create quality descriptions
Keywords are important in product description, but the text should primarily be aim at potential buyers. Create unique texts without overloading them with the most useful information. Optimal length: from 500 to 1000 characters. Keywords should be evenly distribute throughout the text.
The more attributes, the better
To ensure that your targeting is as accurate as possible and that your product is show to the right user, it’s important to include as much relevant the subscription-based service is great and detaile information as possible. For example, color, size, seasonality, material type, brand, etc. This is especially important if you’re creating a channel on Amazon.
Optimize titles
The name is very important and has a significant impact on the effectiveness of target selection. Universal recommendations:
- More concreteness, less abstraction;
- Optimal length: 70-150 characters;
- Include keywords: phrases that describe the target audience (e.g. women’s clothing) and show the purpose of the product produce good results;
- Structural headings: e.g. brand name + product type + key features.
Choose the right category
Your product must be rate correctly, otherwise it will be shown to the wrong target audience and the percentage of sales will be low. Using special ao lists channel creation services, such as Mulwi, will simplify this process and avoid errors, as the right category will be selected automatically.
Pay attention to the quality of the photos
Images are require for channel photos must be:
- High quality (recommended size – 1200×1200);
- Without watermarks;
- It is often recommended or even mandatory to use a white background;
- The main photo should often only show the product itself without people, while the secondary photos can include more lifestyle-oriented content. Focus on the regulations of the specific market;
- Good results are achieve with large-scale plans that show details.