Consumer insight tools have become a critical factor for companies looking to understand customer behavior and improve user experience.
With 74% of consumers expressing dissatisfaction with non-personalized content, leveraging data analytics is critical to staying competitive in today’s marketplace.
In this comprehensive guide, we’ll look at the 10 best consumer insights tools available in 2024.
Whether you’re a startup looking for actionable feedback or an established brand looking to refine your marketing strategies, this research-backed list has you covered. Key Takeaways
Consumer research tools are essential
to understand customer needs and preferences.
The rise of AI-powered solutions is changing the way we collect and analyze customer data.
Choosing the right tool can significantly improve your marketing effectiveness and customer satisfaction.
10 Best Customer Experience Research Tools
Dovetail – Best for user research and review analysis
Hotjar – Best for understanding user behavior with heatmaps
Meltwater – Best for media analytics and brand monitoring
Userpilot – Best for analyzing product adoption and new customer onboarding
Attest – Best for consumer surveys and market research
Explosive Topics – Best for analyzing trends and industry insights
PickFu – Best for quick feedback on product ideas and marketing strategies
SurveyMonkey – Best for custom surveys and data collection
Typeform – Best for engaging surveys and user feedback.
Qualtrics – Best for end-to-end experience management
How We Evaluated Customer Experience Research Tools
The customer experience research tool evaluation process focused on the following key criteria:
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User Experience: Ease of use and accessibility for different types of users.
Features: Availability of advanced features such as analytics, reporting, and customization.
Integration: Compatibility with existing business systems and tools.
Pricing: Accessibility for companies of different budgets and business sizes.
Support: Quality of customer service and resources for users.
We conducted thorough research, including user feedback, expert consultations, and performance testing to provide a comprehensive assessment.
Consumer Insights Tools Comparison Chart
Software Best For Key Features Pricing Free Plan Available Platforms
Dovetail User Research & Feedback Analysis User testing, feedback collection, analytics $39/mo (billed annually) Yes Web
Hotjar User behavior analysis Heatmaps, session recordings, surveys $39/mo (billed annually) Yes Web
Meltwater Media Analytics & Brand Monitoring Media tracking, social listening, analytics $195/mo (billed annually) No Web, iOS, Android
UserPilot Product adoption analytics User acquisition, feature adoption tracking $249/mo (billed annually) Yes Web
Confirm Consumer surveys & market research Survey creation, sampling, analytics $99/mo (billed annually) Yes Web
Exploding Topics Trend analysis & industry analytics Topic discovery, trend monitoring $39/mo (billed annually) Yes Web
PickFu Rapid product and marketing feedback Instant surveys, audience insights $49/mo (billed annually) No Web
SurveyMonkey Custom surveys Survey design, data analysis, reporting $25/mo (billed annually) Yes Web, iOS, Android
Prebuilt form Engaging surveys and user feedback Interactive forms, analytics, integrations $35/mo (billed annually) Yes Web, iOS, Android
Qualtrix Comprehensive experience management Survey capabilities, data analysis, reporting $150/mo (billed annually) No Web
1. Dovetail
Best for user research and feedback analysis
Dovetail is a powerful tool designed for user research teams.
It streamlines the process of collecting and analyzing user feedback, helping companies gain valuable insights into customer needs and preferences.
Dovetail’s capabilities include user testing, feedback collection, and comprehensive analytics that enable teams to make informed decisions quickly.
Dovetail Dovetail
homepage, August 2024
Pros
Easy-to-use interface
Great analytics capabilities
Collaborative features for teams
Cons
Limited features on free plan
Pricing can be high for small teams
Key Features
User testing with video feedback
Personalized feedback collection
Advanced analytics and reporting tools
Pricing
Dovetail offers three pricing tiers, starting at $39/mo (billed annually) with a free plan available for basic features. For more detailed pricing, visit their pricing page .
2. Hotjar
Best for understanding user behavior using heatmaps
Hotjar provides deep insights into
how users interact with your site. With features like heatmaps and session recordings, businesses can pinpoint user frustrations and optimize the user experience. Hotjar’s intuitive design makes it easy to implement and start collecting data quickly.
Hotjar
Hotjar homepage, August 2024
Pros
Detailed user behavior analysis
Easy to set up and use
Affordable pricing plans
Cons
Limited data storage on lower plans
Some advanced features require higher plans.
Key Features
Heatmaps to visualize user interactions
Session recordings to analyze behavior
Customizable surveys for direct feedback
Pricing
Hotjar prices start at $39/month (billed annually), with a free plan available for basic features. For more information, visit the pricing page .
3. Meltwater
Best for media analytics and brand monitoring
Meltwater is an industry leader in media analytics, offering tools to monitor brand mentions, analyze social media trends, and gather competitive intelligence. Companies can use Meltwater’s comprehensive platform to improve their marketing strategies and increase brand awareness.
Meltwater Meltwater
Homepage, August 2024
Pros
Comprehensive media tracking and analytics
Strong social listening capabilities
Excellent customer support
Cons
Higher prices than competitors
Learning curve for new users
Key Features
Media tracking for real-time insights
Social listening and analytics
Custom reporting tools
Pricing
Meltwater’s pricing starts at $195/mo (billed annually). For more detailed pricing information, visit their pricing page.
4. User Pilot
Best for understanding the product adoption process and onboarding new customers
Userpilot helps SaaS companies improve user adoption and product adoption. With features that enable in-app messaging and collect user feedback, Userpilot enables companies to effectively guide users through their products.
Userpilot
Userpilot homepage, August 2024
Pros
Great for onboarding new users
Robust in-app messaging features
Excellent customer support
Cons
Focus on SaaS apps
Pricing can be high for larger teams
Key Features
In-app onboarding processes
User feedback tools
User engagement analytics
Pricing
Userpilot prices start at $249/mo (billed annually). For more information, visit the pricing page .
5. Confirm
Best suited for consumer surveys and marketing research
Attest offers a platform for conducting consumer surveys and collecting market research information. Companies can create customized surveys to better understand customer preferences and market trends.
Confirm
Homepage Attest, August 2024
Pros
Extensive survey capabilities
Fast data collection
Strong analytics capabilities
Cons
Pricing may be limiting for small businesses
Some advanced features require additional training.
Key Features
Custom survey creation
Access to a diverse pool of respondents
Detailed reporting and analytics
Pricing
Attest prices start at $99/month (billed annually). For more information, visit the pricing page .
6. Explosive Topics
Best for analyzing trends and understanding an industry
Exploding Topics helps companies discover trending topics and new industries. With powerful analysis tools, companies can stay ahead of market trends and adapt their strategies accordingly.
Exploding Topics
Exploding Topics Homepage, August 2024
Pros
Great for identifying emerging trends
User-friendly interface
Comprehensive trend analysis tools
Cons
Limited features in free version
Focus on trends may not be suitable for all businesses
Key Features
Trend detection and analysis
Real-time updates on industry changes
Customizable reports
Pricing
Exploding Topics starts at $39/mo (billed annually) with a free plan. For more information, visit their pricing page .
7. PikFu
Best for quick feedback on products and marketing
PickFu is a great tool for companies looking to get instant feedback on product ideas or marketing strategies. Its survey system allows you to quickly get responses from your target audience.
PickFu
PickFu Homepage, August 2024
Pros
Fast feedback
Simple survey system
Ability to target a specific demographic
Cons
Limited analytics capabilities
Price may increase with frequent use
Key Features
Instant survey for quick feedback
Audience targeting capabilities
Easy-to-understand results
Pricing
PickFu prices start at $49/month (billed annually). For more information, visit the pricing page .
8. SurveyMonkey
Best for custom surveys and data collection
SurveyMonkey is a well-known platform for creating custom surveys. Companies can collect valuable information from their customers and analyze the data effectively.
SurveyMonkey
SurveyMonkey homepage, August 2024
Pros
Highly customizable survey settings
Extensive data analysis capabilities
Easy-to-use interface
Cons
Limited features on free plan
Prices for advanced features can be high
Key Features
Custom survey templates
Advanced data analysis tools
Collaboration capabilities for teams
Pricing
SurveyMonkey prices start at $25/month (billed annually). For more information, visit the pricing page .
9. Size
Best suited for conducting interesting surveys and getting user feedback complete guide to digital jranding: definition tips and examples .
Typeform stands out for its attractive survey design, which makes it easy for users to provide feedback. The platform allows companies to collect valuable ideas in a visually appealing format.
Typeform Typeform
Homepage, August 2024
Pros
Visually appealing survey design
High engagement rates
Easy to use and customize
Cons
Limited customization on lower tier plans
Prices for advanced features can be high
Key Features
Interactive survey designs
Data analytics and reporting
Integration with other tools
Pricing
Typeform pricing starts at $35/month (billed annually). For more information, visit the pricing page .
10. Qualtrix
Best for holistic experience management
Qualtrics is a powerful platform for managing customer experiences across multiple touchpoints. Its advanced features enable companies to gather information that influences strategic decisions.
Qualtrics Qualtrics
Homepage, August 2024
Pros
Comprehensive experience management tools
Powerful analytics and reporting features
Excellent customer support
Cons
Higher price tag than other tools
Can be overwhelming for new users
Key Features
Multi-channel feedback collection
Advanced reporting and analytics
Ability to integrate with existing systems
Pricing
Qualtrics offers pricing starting at $150/month (billed annually). For more information, visit the pricing page .
How to Choose the Right Customer Experience Research Tools for Your Needs
Choosing the perfect customer analytics tool depends on your specific requirements and use case. Consider the following important factors:
Target Audience: Understand who you need feedback from and what insights are valuable
Budget Constraints: Assess how much you’re willing to invest in consumer insights tools
Integration Needs: Ensure the tool can integrate with your existing systems to ensure a seamless data flow
Emerging Trends in Consumer Experience Tools
As the digital landscape evolves, consumer insights tools are increasingly incorporating artificial intelligence and machine learning for predictive analytics.
Companies also prioritize data privacy and compliance, ensuring that customer data is handled responsibly. With a focus on personalization, analytics tools are essential to creating a customized customer experience.
Conclusion: Choosing the Right Customer Analytics Tools
In conclusion, choosing the right customer analytics tools can have a significant impact on your business strategies and customer satisfaction. Carefully assess your needs and explore the best options to find the best fit for your organization.
Frequently Asked Questions About Customer Experience Tools
What are customer experience tools?
Customer experience tools are software platforms that help companies collect and analyze data about customer behavior, preferences, and feedback.
How to understand consumer needs
can improve customer service?
By understanding customer needs and preferences, companies can tailor their products and services, leading to increased customer satisfaction.
Are there free consumer insight tools?
Yes, many consumer insight tools offer free plans with limited features, allowing companies to explore their options before making a financial commitment.
What features should you look for when choosing customer insights software?
Key features to consider include data analytics, reporting capabilities, user-friendly interfaces, and integration capabilities with existing systems.
What are the emerging trends in consumer insights tools?
Current trends include the integration of artificial intelligence for predictive analytics, increased attention to data privacy, and the use of personalization to improve customer experience.