If you are a regular resident of the web world, you have come across UGC content every day and all the time and you know it. Content is very valuable in the eyes of Google, and it becomes more valuable when the users of your site start creating content. You probably also know blogs that are very reliable and strong and different users leave comments and write their opinions under their posts. Or you must have seen posts on social networks such as Instagram where users take pictures with a product and post about it when they buy a product. Or even some sites have become a platform for users to write and publish content, for example, Comma, Madad, etc. These were examples of content creation on the web by users, which is very important. Join me to learn more about this topic and understand its necessity and importance.
History of User Generated Content or UGC
Until less than two decades ago, communication in the Internet world was one-way. A group called the author and the owners of the website started producing content and published it, and a lot of users were just consumers and used this content. Only in cases such as sending letters to news agencies or making calls, this communication was somewhat two-way.
With the advancement of technology and the development of the knowledge and science of SEO and the expansion of various fields on the Internet, social networks entered the field. It was here that users could write content, take photos, make videos and share them with other people, mainly the contacts around them. In fact, social networks made it possible for users not to be just consumers and to be able to share what they like with others. Internet platform and infrastructure experts refer to this phenomenon as Participative Web.
After the creation of content
In various networks was welcomed by users, marketing specialists and advertising campaign designers decided to use the created space for their own benefit and their businesses. Therefore, this phenomenon was called User-generated Content, which is abbreviated as UGC.
One of the best examples of UGC content was the advertising campaign launched by Burberry. This company asked its loyal customers to take a photo with one of the company’s special jackets, which is the symbol of its brand, and publish it. Berberi also chose the best photos and published them on his Facebook account.
A very important point is that more than 80% of users believe that user content or UGC about a brand or product shows its quality and based on that they can decide to buy or use that product. Therefore, it is easy to note the importance of the power of user content.
Why should we use UGC user generated content?
Above, we learned about the importance and necessity of user-generated content, on the other hand, we know that advertising campaigns based on user-generated content is one of the main pillars of advertising campaigns . Therefore, we should use the content produced by users in the best possible way because they have a great impact on the growth and development of the brand or business in the web world. Some of the effects that UGC has on business include:
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Interaction with users and customers with the brand
In today’s competitive world, if you want your business to prosper, you must put customer service at the top of important matters. One of the ways to communicate with customers and understand their requests is to ask them to create content for you. You can best serve your customers if you know what they want. This becomes even more important when engaging in interactive marketing.
The effect of users’ photos on brand and business development
Users have become so professional that they can easily understand that a business has promoted itself with various marketing methods and spending huge amounts of money, or has such quality that it is the choice of its consumers and customers. Therefore, if users use your products, take pictures of them, and create content for you, they will confirm the quality of your brand without spending a lot of money and cause your growth. In fact, you will experience high efficiency with low cost.
UGC content is timeless
User generated content about your brand will always last. It stays on the web and this permanence adds a lot of credibility to your business. Because new users and customers make decisions based on the experience of older customers. According to published statistics, more than 60% of customers prefer to buy from brands that are introduced by older users and have more credibility than competitors.
Product and brand authenticity is one of the most important factors in today’s world. So the better you are at showing your authenticity, the more successful you will be. Today, less than ever, customers are influenced by colorful advertisements on television or billboards. To trust you, they look at the reviews of older customers to find out if they can trust you or not.
What are the types of user generated UGC content?
There are different type of content produce and publish by users, each of which has its own importance and impact. It can be said that you have encounter all their type and you have. Seen them many time on different platforms. These contents include:
UGC-based networks or platforms
Social networks are the most important the future of email marketing for bloggers and largest platform for UGC content production. If you have notice, networks such as Instagram, Pinterest and LinkedIn do not have content. To publish and all the content in them is produce and publish by users. Facebook, YouTube, Aparat, Instagram, etc. earn money for themselves through the content produced by users. At the same time, they have provided advertising for other businesses so that they can also use this space.
Forums or forums, which are a place for users to ask and answer questions. Are also include in this group, Virgul, Nii Ni site, Medad, etc. Are among the best example of Persian forums and are a suitable space for producing UGC content.
review
You have seen many times that different users, especially bloggers, after buying a product or using a service or product. Criticize it and its weaknesses and strengths in the form of a content. That can be text or video, etc. , publish in their social accounts. This review can be spontaneous or because of its power. Businesses ask well-known people to review their products in exchange for advertising fees to attract new customers and users. Reviews are important because a celebrity’s followers trust whatever they introduce because of the trust they have in them.
User comments
It is almost impossible not to read agb directory the positive and negative opinions of users. Under the posts and products on sites or social networks and decide to buy. Most people decide whether to buy a product after reading other reviews. You can see a very clear example of this issue under the products of the DigiKala site. Where customers enter their positive and negative comments and invite users. To buy or sometimes warn them not to buy a certain product.
last wordAll business owners try to attract more customers and develop their brand through advertising in different ways. Along with traditional marketing methods, the power and importance of spontaneous advertising by loyal customers cannot be ignore. If you want to get the most credit your brand with the least cost. The way to go is to move towards user-generate content, or UGC. The impact of UGC content is lasting, strong, essential and cost-effective . Which helps you introduce your brand to more customers. And we tried to introduce it completely in this article from Raya Pars . As a user or business owner, have you had an experience. With user-generated UGC content that you would like to share with us. If your answer is positive, you can write to us in the comments section.
