When you search on Google as a user and enter different sites, techniques are used in their design for each of them. Sometimes designers try to use the latest trends in website design to get better results. One of these techniques is infinite scroll or endless pages. You have come across this technique many times on different sites and you have enjoyed it without realizing it. This technique is used in most social networks so that the user spends more time on that site. Like other methods and techniques, using the Infinite Scroll technique has advantages and disadvantages and it cannot be suitable for every site. Join us to learn about this technique and its advantages and disadvantages.
What is infinite scroll?
When you do a photo search on Google, or when you are on Instagram, without realizing it, you keep scrolling to see more pictures and posts. So that you feel that this page has no end. This experience is repeated on Pinterest and Facebook, and no matter how much you scroll, you will not reach the end of the page. This technique in website design is called Infinite Scroll. It is a very attractive technique that can easily create a very enjoyable experience for the user. But you should not forget that it is not suitable and useful for all sites and if you use it wrongly, you can easily hit your site.
Therefore, the simplest definition of this technique is to provide the maximum content without the least intervention of the user. In this case, the user does not need to click on a number to see the rest of the content and enter the next pages. Just scroll down the page. With this method, the user is immersed in a world of information without noticing the passage of time. In this way, it spends a lot of time on your site. However, it is not useful for all businesses.
What are the advantages of the Infinite Scroll technique?
The advantages of using this technique can be summarized in a few general but important points. It can be said that the most important advantage of this technique is that it eliminates the interruptions for the user. This means that the user does not need to go to the next page to see the content of one page and wait for the content of the new page to be loaded. In fact, eliminating these interruptions is both useful for the user and important for the site’s SEO . Minimizing these interruptions is very important and vital for user satisfaction in entertainment sites, social networks and news sites. Because it helps to create a seamless user experience and keeps the user engaged on the site.
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This technique reduces the interaction cost. This means that when the user is able to view more content without clicking on more links or additional buttons, imperceptibly and without the need to draw the user’s attention by other methods, spend more time on the site. and will have more interaction with your site at the lowest cost. On the other hand, the user does not need to press the button or return to the previous page to return to the content he has seen. So you can easily create a very good user experience with high interaction.
It is very suitable for mobile devices. In touch devices, using the technique of endless pages creates a very unique experience for the user. Because just touch the screen and move up or down to see more content. If you pay attention, when all people are busy using their mobile phones, their fingers are ready for scrolling and scrolling!
What are the disadvantages of using the Infinite Scroll technique?
Along with all the benefits mentioned above. The use of this technique is associated with disadvantages that can disrupt the good user experience and cause problems. Therefore, in using this technique, we must observe caution and use it if it fits the content and user type of the site. But what are these disadvantages?
The first disadvantage it can have is that a content can be hard to find again. That is, when a site uses pagination, the user can easily remember the location of the desired content, for example, which page it was on or where the page was located. So he can easily return to his desired content. This does not happen for sites that use infinite scrolling. Because the user cannot remember the place and position of a content.
Another drawback is that it is impossible to access the bottom of the page or footer! Because you are faced with infinite scrolling and no matter how much you scroll down, you will not reach the end of the page. So you lose the possibility of using the advantages of the site’s footer. On the other hand, loading a lot of content can negatively affect page loading speed, although there are solutions that can prevent this page loading drop. Therefore, it may negatively affect SEO performance.
Infinite scroll or pagination? Which is better?
To use the endless page technique or to have pagination is directly related to the type of site and its user. If you are the owner of a news or entertainment site that has a large amount of content to be available to the user, the Infinite scroll technique is a suitable and smart choice for you. For exactly the same reasons as mentioned above.
But if the content of your site is such that the user needs to see the beginning and the end of a content and access it, for example, he constantly uses your articles or blog, in this case, you need to use the pagination for the site. Use it to create the best user experience for your visitors.
In short, when designing a website, you must first consider the type of content, purpose, target community, and user expectations. Considering these things, you can use the best techniques for designing your website. For example, if you have many products with a high variety, the technique of endless pages is not useful for you at all, on the other hand, if your site has entertaining content, this technique is the best choice because you can immerse your users with entertaining content so that they notice the passage. Don’t waste time and spend a longer time on your site.
Important SEO tips in using infinite scroll
The advantage of using this technique how to use email marketing to change lives were point out, all of which are aim at increasing user interaction and creating a better user experience. But high interaction is not the only important thing. Using this technique can be useful when it does not negatively affect your site’s SEO. What does this mean?
Google uses its robots to index the pages and the content inside them. But the problem is that robots are not as smart as humans and cannot scroll pages. Therefore, serious problems may arise when indexing a site that uses the infinite scrolling technique. Google bots only index the content on the top of the page, and when the volume of content is very high, not all content is index.
In addition to the mentioned case
To solve this problem and prevent SEO agb directory performance of the site from weakening, Google suggests using different URLs for a page that has infinite content. That is, follow the same normal pagination as other sites and design different pages with separate URLs one after the other. But only one URL should shown to the user during display. In fact, you have hidden the URL of different pages from the user’s view, and the user does not need to press or click on the button or page number to see the continuation of the content, and he does not notice the URL change. While the codes related to the URL of all pages are in the codes of your site.
You should pay attention that the contents of the page not shown to the user repeatedly. That is, the content of each page should set so that while scrolling, the content of the page do not overlap. Also, the loading speed of new content should be good, for this purpose you can use techniques such as lazy loading.
On the other hand, users use different devices for searching and internet. So the amount of scrolling should be appropriate for the device. The user’s scrolling rate on a desktop screen is not the same as the user’s scrolling rate on a mobile phone with a small screen, and you should be careful about this. You can use a button to load more content. In most of the sites that use Infinite scroll, you have seen the load more button. Using this button is very useful, especially for users who have little bandwidth. It also allows the user to access the page footer.
Final Word
The purpose of creating and designing a website for different businesses is to get more customers. Some technique or trends in the world of web design can be use to achieve this goal. In this article with Raya Pars , you learned that the endless page technique is one of these trends that can easily increase the interaction of your site. This technique is suitable for news sites, entertainment sites and social networks. Its use has advantage and disadvantage that have been mention. They can also have a positive or negative effect on the site’s SEO from various aspects, and there is a solution for each of its disadvantages.
