Fortunately, with much pain, wailing and gnashing of teeth, we recovered around 90% of the traffic. But it was painful for all involved. Two years later, we helped architect a new site and weave SEO into the website planning, enabling the charity to supersede historic organic traffic. With this site, we were careful to establish clear SEO goals and track SEO KPIs, so we understood what worked and used that to inform the website planning. The SEO website redesign takeaway is simple – failing to plan is planning to fail. Get the daily newsletter search marketers rely on. Business email address Get Search Engine Land in your inbox. See terms.
To try and resolve these issues
And then this happened: Organic traffic drop for redesigned website Organic traffic dropped by over 90%. This was not simple turbulence – the traffic stayed low. Excitement DB to Data turned into panic. After a month of waiting for things to improve and receiving no support from either of the web design agencies involved, we got the call and took it on as a pro bono project. after the fact is difficult. It is hard enough if you consider your organic traffic from the outset – but to try and reverse engineer the problems is far more difficult. Where SEO has not been considered, any number of problems may make recovering traffic problematic.
The website was for a small
Google’s John Mueller was asked if there is a way to prevent traffic loss during a redesign, and he had a strong, simple answer – no. John Mueller tweet on recovering traffic AWB Directory During my career, I have seen many new, expensive, mission-critical websites that have wholly decimated important and profitable organic traffic. However, one project has always stuck with me among the many horror stories. multiple sclerosis (MS) charity. The charity promoted a natural approach to helping with MS and, as such, was not well-funded. The site had gradually built organic traffic over several years but desperately needed a visual overhaul. After a protracted website redesign involving two companies over 12 months, the new site finally launched. Everyone was super excited about taking things to the next level.
