Republishing Content How to Update Old Blog Posts

Republishing Content How to Update Old Blog Posts

Not every blog post you publish will rank in search engines. Even if you’ve done keyword research and written great content, it’s not always possible to get things right on your first attempt. For example, we published a post about “what is SEO” in late 2018. It wasn’t a complete failure, but it never ranked higher than the bottom of page one or got more than an estimated 500 organic visits per month. So, in August 2019, we rewrote and republished the post. Republishing Content Traffic pretty much doubled overnight and kept climbing.

Find underperforming

Pages If your post ranks in the top three for its target keyword, then it’s probably not a great candidate for republishing because the risk outweighs the reward. It’s already executive data performing well, so republishing might do more harm than good. For that reason, you need to look for posts that rank lower down for their main keyword. You can find those keywords in Google Search Console. Just head to the Search Results report, toggle the average. Position selector, then filter the report for keywords with. An average ranking position of four or higher. Note that if your post isn’t targeting a ‘meaningful’ keyword. With search traffic potential, it’s probably not the best candidate for republishing. For example, our post about starting a link building campaign fast doesn’t target a specific keyword, so we wouldn’t republish that post to get more traffic from search engines.


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Make Republishing Content

A new page There’s no point republishing posts that were published recently. It takes time for posts to attract backlinks and for Google to understand where they AWB Directory deserve to rank. For that reason, we don’t usually republish posts unless they’re at least twelve months old. You can quickly check a post’s age by looking at the publish date. Content isn’t always the reason your posts aren’t ranking. It’s sometimes because those that outrank you have more high-quality backlinks and ‘link authority.’ To check if that’s the case, search for your keyword in Keywords Explorer, scroll to the SERP overview, then look at the Domain Ratings (DR) and URL Ratings (UR) of the sites and pages that outrank you.

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