He first step is to determine your place in international search rankings. Google Analytics will help you with this – you can use it to narrow down the results by country and language. To do this, go to the “Audiences” tab in your user panel and apply the “Geo” filter. You will then find out where your content is visible and whether it has been translated into other languages.
It would be an extremely difficult task to adapt the website to every existing language and geographic region. So, to make it easier to set your strategy, you should check where your materials are desired. Google Analytics will again help you determine where the highest conversions occur.
2. Reach for the tools
The next step is to analyze the competition’s activities and examine the areas in which it operates. A tool such as Site Explorer Ahrefs will help you with this, which allows you to.
Reach for the tools Analyze the keywords
Organic traffic research (analysis of competitors’ keywords), use Whatsapp Database of blacklink checker (analysis of links to competitors’ websites),
examining paid traffic (checking what advertisements the competition uses and what they direct the traffic to).
3. Analyze the keywords
Once you’ve done some basic analysis, you can start creating your own database of keywords and phrases . Remember that it is on their basis that search engines position your website in terms of potential users’ queries.
4. Tailor your content
Remember that what your audience is looking for is high-quality, original content. Adapting the language to users, especially those from other countries, is an extremely difficult task.
Tailor your content Use mobile devices
It is therefore recommended to learn the basics of different cultures and language structures so that the content AWB Directory you create is accessible to people of other nationalities. Try to avoid machine translation as it can interfere with the quality and integrity of your content.
5. Don’t forget about the technical background
Use the hreflang attribute. It is used to inform a potential user that the website has different language versions. Most often it is placed as a tag in the <head> section. When using it, remember to enter the correct language or region code, as well as the URL of the page in a specific language version. What does it look like?