This has been IFEMA Madrid has been the venue chosen to celebrate La MASA Freestyle Cup , the first pizza dough acrobatics tournament in Spain. Telepizza and Ibai Llanos have wanted to go one step further to provide an experience that has not left anyone indifferent. In addition to being broadcast on the streamer’s Twitch channel , the event was followed physically by the 1,150 people who traveled to the emblematic place in the capital so as not to miss a single detail.
The winner of the La MASA Freestyle Cup
After two semi-finals of five participants, two category email list dueled in the final. Finally, the jury, made up of Alberto Miguelez , Telepizza pizza master, and streamers and content creators Machiyi and Rioboo , awarded the title of La MASA Freestyle Cup champion to Francis Tolu . The 40-year-old Valencian, current world champion in acrobatic pizza , surprised the jury with his impressive handling of the dough. He even used fire in his choreography, as well as continuing with his feat while he walked around the venue, to directly face Ibai and company.
Telepizza's commitment to Ibai Llanos and La MASA Freestyle Cup
In March of this year we relaunched AWB Directory the brand under the claim of ‘ The secret is in the dough. Because that is why everyone knows Telepizza,” Marta Hernanz Pérez. Head of Marketing of Telepizza. Telepizza Iberia . «But in the end, in recent years. We had stopped having that in the consumer’s mind a little. To do this, in addition to that. We needed to communicate it to the younger generation because it was the one in which we had lost the most audience. She continues. That was when they decided to partner with Ibai Llanos. In order to generate “content that was much more relevant than traditional advertising.
