How to Measure SEO and Track your Performance

How to Measure SEO and Track your Performance

Whether you run a small apple farm or a large financial office, a well-planned SEO strategy can help your website rank high on search results pages. 

Ranking high within search engine pages will give your company or brand more visibility online.

And while higher visibility usually leads to more organic traffic, that is only one piece of SEO strategy. 

However, measuring and tracking your SEO can give you the big picture.

Tracking organic website traffic is essential, but it’s only one small part of SEO. 

When you track additional metrics, you can identify the components that are working (and capitalize on those) and note the parts that aren’t performing well.

How to Measure SEO and Track Your Performance

How to Measure SEO and Track Your Performance

It can be overwhelming to determine which metrics to study because  are so many. 

Many businesses collect SO telemarketing lists much data that it takes a lot of work to glean any meaningful insight into how well their SEO strategy works.

However, no matter what type of business you have, these standard metrics will help you measure your SEO and track your performance. 

These metrics will give you insight into how well your SEO strategy is doing, help you improve your strategy, and increase your rankings.

Organic traffic

This metric is one of the primary measurements for all websites, no matter your business type. 

Organic traffic shows clicks from search engine results pages 

Therefore, an increase in organic traffic means that your website’s visibility has improved. 

Click-through Rate (CTR)

The CTR is the percentage of people that visit your site after seeing it in the search engine results pages (SERPs). 

The average CTR for the first position on Google was 27.6% just recently, so expect numbers to be less than that for your website. 

However, you can update AWB Directory your meta descriptions, snippets, URLs, or titles to increase a low click-through rate. 

You can also increase your CTR by boosting your keyword ranking.

Conversion Rate

Some marketing professionals say that the conversion rate is the most essential metric in determining your SEO strategy’s success. 

The conversion rate is the number of sales (or defined action) versus the number of leads or visitors on a website.

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