Basically, there is no reason not to use social media to promote your business. Not only will your follower count increase but you will gain customers, who are likely to be repeat customers! After all, social media does what it promises: it offers opportunities to socialize and network . The best thing is that you have many options for free as well as paid advertising campaigns.
The key to this is consistent and unique content . A professional photoshoot (if you haven’t already done so for the site) will help with this so that your food looks more tempting and irresistible . Also, it will look more neat and that you take your business seriously.
Through social media you will be able to show your work and your activity for free. At the same time you will be able to communicate events, offers and the dishes of the day.
Gain followers on Social Media
Through social media you will be able to show your work and your activity for free. At the same time you will be able to communicate events, offers and the dishes of the day.
Alternatively, you can do paid advertising or sponsored posts that let you choose new data how much you spend per day on your campaign as well as your (based on age, gender, location and more). Clearly advertising, once you have identified your ideal audience, will bring not only visits to your social media profile but also visits to your physical store!
Advertising will come with the benefit of analytics that analyze the success and performance of your ads. You’ll be able to see how each ad is performing in terms of engagement (link clicks, likes, views, shares, comments) to help you fine-tune your ads. This way you will see what it is doing so you can invest your money properly.
Use Influencer Marketing
Influencers have already built their audience and established their credibility. So such a partnership will expose your store to a wider audience and you will have more opportunities for the audience to connect with you .
The key here is that the collaboration is with someone who addresses the target audience you are interested in . Possibly someone locally if you’re targeting locally or someone whose subject is food and cooking. A good collaboration can get you off the ground , but it can also bring you nothing if it’s done with the wrong influencer.
How can you collaborate? If there are any that are particularly influential in terms of food or activities at your location. It might not be a bad idea to reach out and invite them to eat at your restaurant for free. If they like your AWB Directory food, you may even end up with some permanent partnership. Of course, there is also the case of paid cooperation, where for a post about your restaurant, you can pay a fee or give away a certain number of free meals.
