Data Driven Design principles Not considering the data at your disposal (as well as using data incorrectly) can have detrimental consequences regarding the success of any single project. If you rely solely on instinct or outdated best practices, without performing any data-driven investigation, you risk making poor decisions and wasting money, resulting in ineffective solutions. Otherwise, the conscious and organized use of data can lead to achieving company objectives. You might be interested in: “Data Monitoring: what it is and why it is important for your company” Practical experiences to support the principles of Data Driven Design.
Practical examples of data driven design
Increased productivity thanks to data driven design Research by the Center for Digital europe email list Business at MIT (Massachusetts Institute of Technology) has highlighted how companies that use Data Driven Design techniques are on average 5% more productive than others and 6% more profitable than their competitors. . But there are other examples of cases where Data Driven UX techniques have provided a real improvement in ROI.
One above all that of the Virgin America airline which used a
Audio content on the main streaming platforms offers two important opportunities: it cannot be skipped by the user and it guarantees a high recall rate. DOOH : Like the other tools analyzed, signage and outdoor communication are increasingly embracing digitalisation, especially in large cities, over 30% of systems are digital. Thanks to digital AWB Directory systems, usually positioned in strategic high-intensity areas, it is possible to intercept a profiled audience, based on interests and according to time slots, with personalized messages.
