Here’s the honest truth: It’s possible to be too clever when creating your website .
In this guide, we’ll focus on a handful of simple techniques to improve your on-page SEO.
Identify some relevant keywords. Research some keywords that describe your website’s core products and services. For example, if you’re a tax attorney, your keyword list might include things like “tax expert,” “IRS legal assistance,” and “tax attorney.”
Use these keywords strategically.
Use your chosen keywords several times gambling database hong kong on each page. Your keywords should sound natural—simply repeating your keyword dozens of times on a page won’t help.
Optimize your images. The way you publish images on your website can support your SEO goals. In particular, make sure to include your keyword in relevant image filenames and alt tags. For example, you could use the phrase “JaneSmith_TaxAttorney” as your image’s filename and alt tag, instead of just “image.jpg.”
Add internal links. If a prospect lands on your services page, they might also be curious about your professional background. In this case, it would be a good idea to link to your About Me page so they can easily find this information. If your website has a blog or articles, look for opportunities to link to other articles covering related topics.
Want to conduct a thorough review of your on-page SEO? Check out ” The Ultimate On-Site SEO Checklist for Publishing Optimized Content .” Following a checklist is a great way to ensure you never forget anything important!
Lesson 5: The Basics of Backlinks
Backlinks are like word of mouth for the web – the more people talk about you, the more likely you are to be discovered.
However, there is a twist!
Not all backlinks are created equal . A backlink from a website with high domain authority, like CNN or the New York Times, is more powerful than a backlink from a website created last week.
Why? There are two reasons.
First, a backlink from a highly trusted website sr network analyst jason everling signals a certain level of approval and validation, making website visitors more likely to view your site in a positive light. Second, highly trusted websites are believed to carry more SEO weight, measured by domain authority.
Lesson 6: The Basics of User Experience
Making your website understandable for Google is only part of the story. It also needs to make sense for real human users.
Although Google hasn’t provided a detailed definition of good user experience, we can make an informed guess based on the practices they don’t advocate.
Don’t plagiarize. Copying content from other sources and publishing it on your website is a bad idea. It makes you look like you don’t have any original ideas, and Google’s Webmaster Guidelines strictly prohibit it.
Avoid keyword stuffing . Many years ago, uae phone number some SEOs attempted to manipulate search engines by repeating keyword phrases over and over again, but in a hidden way. They would sometimes repeat the keyword in white font on a white background, so search engines would see it but not humans. These practices don’t work and can trigger Google’s disapproval.